This wit-filled sarcastic video by comedian John Crist, takes on the brand cancelling culture and demands that many brands be cancelled because of their offensive nature. Why stop at Aunt Jemima and Uncle Ben’s Rice? Trolling through an average grocery store, Crist points out the potential offensiveness of many brands, what they represent and how they could be misconstrued and offend someone.
The video is obviously tongue-in-cheek, but there is a ring of truth to it. When does this mindset stop? Considering that Gen Z’s have been found to identify most with their culture of origin; Asian, Hispanic, Black etc., more than Millennials, we may ask why shouldn’t there be pride in celebrating cultural identities?
Checking out some of the comments below the YouTube video, there is obviously some agreement that the cancel culture has gone too far.