The Samsung Galaxy Z Flip7, offered by AT&T as part of its best deals, is shaping up to be the key to success that everyone needs at that crucial time of starting college.
Dieste, in collaboration with BBDO and Critical Mass is bringing to life the latest AT&T campus-inspired “Good Call” campaign, with “Orientation.” In a playful spin on freshman year survival, the new spot follows a quick-witted RA sharing all her essential and highly valuable “good calls” with her students, who are about to kick off dorm life in their first year of college. In a single breath, she tips them off as to which dryers actually get the job done and how to dash to class in a flash – all made easier thanks to her selection of an ideal device available on the best deal.
The larger Dieste, BBDO, and Critical Mass work included additional campaign-wide national executions in digital media platforms and audio, in English and Spanish.
CREDITS:
Dieste:
Abe Garcia – Chief Creative Officer
Benjamin Jara – Group Creative Director
Aldo Murillo – Creative Director
Dalia Quiroz – Art Director
Marisol Acuna – Copywriter
Michael Villafane – Senior Art Director
Andres Munera – Senior Art Director
Kevin Alvarez – Senior Copywriter
Erika Eyl – Copyeditor
Adriana Calderon – Account Director
Jonathan Lopez – Account Director
Julian Martinez – Senior Producer
Leonor Tovar – Senior Account Planner
Vanessa Charre-Cueva – Senior Project Manager
BBDO:
Matt Miller – Chief Creative Officer
Julien Lemoine – Managing Director
Naeem Ghafari – Associate Creative Director
Greg Ward – Associate Creative Director
Allyn Scherr - Associate Creative Director
Danielle Rivera – VP Account Director
Daniel De La Torre – Account Supervisor
Matty Marty – Executive Producer
Mike Peters – Producer
Stephanie Burnison – Associate Strategy Director
Kaitlyn Ha – Associate Director, Project Management
CM:
Juliette Geraghty – Executive Creative Director
Nicole Schreck – VP, Client Partner
