Dieste — in collaboration with Omnicom’s creative hub — presents The AT&T Guarantee, a statement from the telecom company that ensures consumers reliable connectivity, the best deals, and friendly, high-quality service.
The commercials were directed by filmmaker Mark Molloy, produced by Smuggler, and feature the unmistakable narration of Sofía Vergara.
In life, almost nothing is guaranteed. Not even something as basic as opening a tub of butter…and finding butter.
Your in-laws saying they’ll stay at your house for “just 2 or 3 days”? You might want to get that in writing.
In a world full of uncertainties, The AT&T Guarantee shows consumers there is one thing they can count on: reliable connectivity.
Created in collaboration with BBDO, Critical Mass and Dieste, this 360 campaign aims to communicate AT&T’s commitment in a fun and relevant way for the multicultural market. It includes TV commercials, social media content, radio, point-of-sale activations, and out-of-home (OOH) media.
