Our iPhone 16 Pro launch spot was a success. That new phone feeling is something we all want to experience again and again—and it seems the same goes for a great campaign!
This year, for the Holiday Campaign, AT&T asked us and BBDO LA to create a sequel to the previous Apple iPhone 16 launch campaign, to help promote the AT&T Bundle Of Three for the holidays.
And what could be better than having one beautiful, brand-new addition? Well, three! We continued the story of our proud iPhone dad, brought in his relatives, and the results has been fantastic.
“Recovery Room” was directed once again by Brian Billow, elevating our story to a new level of comedy and sharing that festive, slightly mischievous Christmas spirit with an even wider audience.
CREDITS
Name: Recovery Room
Brand: AT&T
Product: AT&T Bundle of Three
Advertising Agency: Dieste Inc / BBDO LA
CCO: Abe García / Matt Miller
Group Creative Director: Benjamin Jara
Creative Director: Aldo Murillo
Associate Creative Director: Néstor Rodríguez
Copy Editor: Erika Eyl
Art Director: Alejandro Pérez Cadavid
Art Director: Dalia Quiroz
Senior Account Planner: Leonor Tovar
Senior Group Account Director: Patricia Mira
Account Director: Adriana Calderón
Account Director: Eniafe Adewale
Account Supervisor: Kelsey Yamasaki
Account Executive: Hayden Ledbetter
Executive Producer: Matt Marty
Executive Producer: John Costello
EVP, Head of Production: Andrew Tucci
Executive Digital Director/Social Strategist: Roberto Hernández
Project Manager: Vanessa Charre-Cueva
Managing Director: Julien Lemoine
