The Dallas Mavericks announced today that the organization has engaged CAA Sports, a division of leading entertainment and sports agency Creative Artists Agency (CAA), as its sales agency of record to guide the franchise’s commercial strategy for its future arena development.
The collaboration will focus on identifying world-class brands for naming rights and other founding partner opportunities aligned with the Mavericks’ vision for a modern, next-generation sports and entertainment destination. It spans both the current planning cycle and long-term commercialization efforts, supporting the franchise’s goal to help shape the future of sports and live entertainment in North Texas.
“We have an ambitious vision for the future of the Dallas Mavericks,” said Rick Welts, CEO of the Dallas Mavericks. “The opportunity ahead of us is significant. CAA Sports brings global expertise, deep industry relationships and a strong track record of delivering transformational partnerships for top echelon sports properties. They are the right teammate as we move into this next chapter.”
The Mavericks’ future venue project reflects the franchise’s commitment to delivering an elevated fan experience, expanded community impact and a state-of-the-art home for both basketball operations and large-scale live events.
“We are thrilled to partner with the Dallas Mavericks, an innovative, forward-thinking NBA franchise backed by one of the most loyal fan bases in sports, as they bring to life their vision for a next-generation sports and entertainment destination,” said Paul Danforth, CAA Managing Director and President, CAA Sports. “This marks a tremendous opportunity for brands to align with a dynamic, world-class organization in the thriving economic hub of Dallas.”
CAA Sports has completed more than $15 billion in new sponsorship business on behalf of its clients since its inception in 2007. The five-time recipient of the award for “Best in Property Consulting, Sales, and Client Service” by the Sports Business Journal, CAA Sports orchestrated the naming rights agreements for the San Francisco 49ers’ Levi’s Stadium, Golden State Warriors’ Chase Center, and the LA Clippers’ Intuit Dome; in addition to landmark partnership agreements for Formula 1, Red Bull Racing, Riot Games, and the United States Tennis Association (USTA).
“This is a foundational moment for our organization. Arena development requires the right advisors at the table early, and CAA Sports has long demonstrated the expertise and creativity needed to help shape major sports and entertainment projects,” said Mavericks President Ethan Casson. “Their strategic approach, commercial acumen and deep industry relationships make them the ideal fit as we chart the next era for the Mavericks.”
Further details regarding site evaluation, project timing and design will be shared as plans evolve.
About CAA Sports
The six-time recipient of the award for “Best in Talent Representation and Management,” presented by the Sports Business Journal, CAA Sports represents more than 3,000 of the world’s best athletes in such sports as baseball, football, hockey, basketball, and soccer, in addition to coaches, on-air broadcasters, and sports personalities. Beyond traditional athlete representation, CAA Sports provides unique opportunities for clients off the field, in areas including entertainment, licensing, endorsements, speaking, philanthropy, publishing, and video games. CAA Sports also works in the areas of media rights, property sales and sponsorships, brand consulting, venue development and strategic advisory, and executive search, and received the award for “Best in Property Consulting, Sales, and Client Service” in 2014, 2016, 2019, 2022, 2024, and 2025.
CAA Sports is a division of leading entertainment and sports agency Creative Artists Agency (CAA). Creative Artists Agency (CAA) is the leading entertainment and sports agency, with global expertise in filmed and live entertainment, digital media, publishing, sponsorship sales and endorsements, media finance, consumer investing, fashion, brand management and consumer product licensing, executive search, and philanthropy. Distinguished by its culture of collaboration and exceptional client service, CAA’s diverse workforce identifies, innovates, and amplifies opportunities for the people and organizations that shape culture and inspire the world. For more information about CAA Sports, visit CAA.com.
