The Dallas Mavericks and Betway, the leading global online betting and gaming brand, announced a multi-year partnership, naming Betway as the Official and Exclusive Free to Play Partner of the Dallas Mavericks. Securing lucrative branding rights, the company’s internationally recognized branding will be shown around the court at American Airlines Center.
This announcement follows Betway’s partnership with five other NBA franchises earlier in the year, demonstrating the Betway brand’s ever-growing commitment to sponsorship of the highest-profile teams in the most prestigious sporting leagues.
Anthony Werkman, Betway CEO, said: “Continuing the growth of the Betway brand in the US, we’re delighted to be partnering with the Dallas Mavericks.
“The Mavs are a globally recognized team that will help promote the Betway name around the world. “We are excited to be showcased to their amazing fanbase whose loyal support helped the Mavs achieve the outstanding record for the longest run of sold-out games in major league sports.”
Ryan Mackey, Dallas Mavericks SVP of Corporate Sponsorships, said:
“Betway has been a phenomenal partner from the beginning, working with us to navigate this industry in a state where there are still many uncertainties yet potential for massive growth. We look forward to providing tremendous value to both Betway and our fans.”
About Betway
Betway is part of Super Group: the global digital company which provides first class entertainment to the worldwide betting and gaming community.
Super Group is the holding company for leading global online sports betting and gaming businesses: Betway, a premier online sports betting brand, and Spin, a multi-brand online casino offering. The group is licensed in over 20 jurisdictions, with leading positions in key markets throughout Europe, the Americas and Africa. For more information, visit www.sghc.com.
Betway Group is a leading provider of innovative and exciting entertainment across sports betting, casino and esports betting. Launched in 2006, the company operates across a number of regulated online markets. Betway prides itself on providing its customers with a bespoke, fun and informed betting experience, supported by a safe, secure, fair and responsible environment.
