Four legendary figures in Dallas advertising will be honored at the upcoming AAF District 10 SW Advertising Hall of Fame Awards, celebrating their lasting impact on the industry. These icon have shaped the landscape of advertising with their creativity, leadership, and groundbreaking campaigns. Their influence has not only elevated brands but also inspired generations of marketers.
HALL OF FAME SPOTLIGHT
Dave Kroencke is the Chief Operating Officer and Principal at Plot Twist Creativity. Before helping start Plot Twist, he spent 32 years with The Richards Group.
In his decades there, Dave worked on clients of all types including retail, restaurant, luxury and healthcare. His client pedigree includes Central Market, Sub-Zero Refrigeration, Wolf Cooking, Red Lobster, Patron Tequila, MD Anderson Cancer Center, Sewell Automotive Dealerships, Pergo Laminate Flooring, GameStop and Ruth’s Chris Steak House, among many others.
HALL OF FAME SPOTLIGHT
Raised by immigrant parents in West Texas, Pedro Lerma has lived the omni-cultural life, combining his life experiences with his vast expertise in general, digital, and Hispanic marketing.
He is the founder of LERMA/ in Dallas which was recognized by AdAge as the 2023 Small Agency of the Year. Pedro is also deeply involved in the community serving on the boards of the United Way of Metropolitan Dallas, Booker T. Washington High School for the Visual and Performing Arts, Big Brothers & Big Sisters International and the Culture Marketing Council. He also chairs the annual Latino fundraiser for St. Jude Children’s Research Hospital.
HALL OF FAME SPOTLIGHT
Terence Reynolds is the Executive Creative Director at TRG. An art director by trade, he was the cofounder and head of Shift Advertising, the urban marketing initiative for The Richards Group. During his tenure with Shift, he helped solidify brand sexiness for high profile clients like Dr Pepper, Hyundai Motors America and Absolute Vodka.
He was also one of the founding members of Pyro, where he helped turn Hummer from a utilitarian workhorse into a sought after, iconic vehicle. Terence came to The Richards Group from Southern California, where he honed his automotive chops on Mazda while at Foote, Cone & Belding. Prior to that, he was at GSD&M, where he helped re-launch Southwest Airlines and Wal-Mart.
HALL OF FAME SPOTLIGHT
Roger Tremblay is the Founding Principal of PointClear Search in the Dallas-Fort Worth area. He is a seasoned executive search expert whose long career in media sales with some of the best publications in the country has positioned PointClear Search to ensure their clients find the right folks for their teams.
Prior to launching his own search firm, he was a Senior Partner at Allen Austin Global Executive Search. His media career included executive roles at The Wall Street Journal, Southern Living, Texas Monthly, Chicago Magazine, Sports Illustrated, and Media Networks. He also co-founded Kelly/Tremblay & Co, a regional rep firm based in Dallas. Tremblay holds B.A. and M.A. degrees from Michigan State University and he has mentored numerous MSU students as they embark on new careers.
