Beverage Marketing Marketing

Coca-Cola SW Beverages Wins Market Street Challenge 2nd Year in a Row

Jean Cluade Tissot posted on LinkedIn:

“Do you feel extra happy and proud of your performance today?

“Our heroes do after learning that Coca-Cola Southwest Beverages won the Market Street Challenge for the 2nd year in a row!

“For the third time since 2017, Coca-Cola Southwest Beverages has won the Market Street Challenge, an honor given to us by our bottling peers for outstanding performance. I also want to recognize our friends at Coca-Cola United and ABARTA Coca-Cola Bottling for their outstanding performance in 2024.

“Winning once is special. Winning two years in a row proves that culture and collaboration aren’t just words—they’re the foundation of our success.

“We leaned into collaboration by working closely with our bottling partners to share insights, push for innovation and identify opportunities for improvement. And we doubled down on culture, ensuring that our associates, who make everything possible, feel engaged, empowered and valued.

“Congratulations to our entire team! You deserve every bit of this success!”

Bob Sweeney Derek Alexander Reyes Garcia Mota Susanne Brady-Lusk,MBA Danny Trimmer Simon Parkinson Joseph McCoin Silvia Martins Danny Holstead Morris Smith Shelby Reeves David Becerra Ruiz Christie Hayes Andrea Suarez Greg Artkop Andres Mejia

About the author

Coca-Cola Southwest Beverage

Dallas-based Coca-Cola Southwest Beverages (CCSWB), a company of Arca Continental, is one of the largest Coca-Cola bottlers in the United States. CCSWB produces, markets and distributes Coca-Cola brands throughout Texas and parts of New Mexico, Oklahoma and Arkansas. The company employs more than 8,000 associates who operate 7 production plants and 37 distribution facilities, serving more than 31 million consumers. Headquartered in Monterrey, Mexico, Arca Continental is one of the largest Coca-Cola bottlers in the world with an outstanding history spanning more than 91 years. Within its Coca-Cola franchise, Arca Continental serves a population of more than 118 million in the northern and western parts of Mexico as well as the northern region of Argentina, Ecuador, Peru and the Southwestern U.S. Arca Continental also produces and markets snacks under the brand names Wise in the U.S., Bokados in Mexico and Inalecsa in Ecuador. For more information about the companies, please visit www.cocacolaswb.com and www.arcacontal.com.