Wanda Gierhart, EVP Global Chief Marketing & Content Officer recently posted on LinkedIn, “In today’s media landscape, crafting marketing campaigns that truly capture attention and drive genuine engagement demands seamless internal integration amongst teams. For our recent campaign highlighting our third-party delivery partnerships, our marketing and food and beverage teams collaborated to showcase the iconic concessions that go alongside thrilling Hollywood films, engaging each of the senses and reminding audiences why there’s nothing quite like movie theater snacks! Check out the final ad below.”
You may also like
Pizza Hut Partners with Eli Manning to Launch Hidden...
7 days ago
Avocados From Mexico® and Rob Gronkowski Bring the...
7 days ago
Dude Perfect Unveils New Frisco Headquarters with...
1 week ago
Drew Panayiotou Named New CMO at Keurig Dr Pepper |...
1 week ago
Southwest Airlines Announces Leadership Changes
2 weeks ago
SPARC Group Has Merged with JCPenney To Form Catalyst...
2 weeks ago
About the author
Cinemark
Headquartered in Plano, TX, Cinemark Holdings, Inc. is a leader in the motion picture exhibition industry with 524 theatres and 5,897 screens in the U.S. and Latin America as of September 30, 2021.
Our circuit is the third largest in the U.S. with 324 theatres and 4,440 screens in 42 states.
We ranked either #1 or #2 by box office revenues in 20 of our top 25 U.S. markets as of 12/31/2019.
We are one of the most geographically diverse circuits in Latin America with 200 theatres and 1,457 screens in 15 countries as of September 30, 2021.
We had a presence in 15 of the top 20 metropolitan areas in South America as of 12/31/2020.