Cicis Pizza, with nearly 300 locations in 30 states, has announced today Arm Candy, has been appointed as the media Agency of Record (AOR). Arm Candy, a full service media intelligence agency, will be responsible for the full-funnel media efforts—including integrated strategy, media planning, buying and data management services—to drive Cicis Pizza’s sales across all locations with an eye on long-term sustained business growth.
“We’re thrilled to collaborate with Arm Candy to realize the full potential of our media capabilities to drive traffic and sales to our restaurants,” said Maria Trujillo, Chief Marketing Officer at Cicis Pizza. “Aligning with a strategic partner like Arm Candy allows us to accelerate and sustain our business success. Arm Candy’s data-driven thinking, dashboards and integrated approach makes them the right media partner to drive our long-term success.”
Arm Candy will leverage data-driven insights and intelligence from CYRIS, Arm Candy’s proprietary media intelligence technology, and the agency’s expertise in the restaurant category, to drive awareness, consideration and grow the Cici’s Pizza business.
“We are excited to visualize Cicis Pizza data to understand attribution and optimize media investments with the guidance of CYRIS. Arm Candy has a proven ability to drive sales and entrees count. We are ready to collaborate with the Cicis Pizza team to do the same.” Alysia Ehle, VP, Strategy and Product at Arm Candy.
The selection of Arm Candy as media agency of record is part of Cicis Pizza’s plan to assess and evolve its marketing strategy and partnerships for growth.
Justin Whitehead, Director of Media of Cicis Pizza, explained that “Arm Candy is a great addition to our portfolio of partners. We are confident that they have the real-time data intelligence and a nimble approach to help drive the continued growth Cicis expects to achieve in 2025 and beyond. We are looking forward to taking a big step forward in our media optimization, attribution and strategy.”
The evolution and challenge is one Arm Candy has met before and is ready to meet for Cicis Pizza. “We are honored to be named Cicis Pizza’s media AOR. We can bring instant value with our deep category expertise, holistic dashboards, and understanding of today’s pizza consumers. Cicis is a perfect partner for Arm Candy.” said Andy Von Kennel, President and Partner of Arm Candy.
The new partnership with, Cicis Pizza will be serviced by Arm Candy’s the local Dallas team.
ABOUT CICIS PIZZA
Founded in 1983, Coppell, Texas-based Cicis invented the Endless Pizza Buffet concept, offering guests a wide variety of pizzas, including traditional crust and flatbreads, along with pastas, salads and desserts for dine-in, to-go and catering. With nearly 300 restaurants in 30-plus states, Cicis has been ranked by CNN Money as the No. 1 “Casual Dining Pizza Chain (for your money) in America,” named by Technomic as the No. 2 “Most Kid-Friendly Chain as voted by Millennial Moms” and recognized by Nation’s Restaurant News among its Top 200 Restaurant Chains.
For more information about Cicis, visit cicis.com or facebook.com/CicisOfficial.
