Commercial Production Post-production Production

charlieuniformtango, Baker & Bonner Creative Emporium Make Good Neighbors for Community Coffee

Announcing new spot for Community Coffee, “Rancher”


charlieuniformtango and Baker & Bonner Creative Emporium teamed up to create a beautifully crafted and directed project for Community Coffee. Titled “Rancher,” the new :30 spot captures the feeling of being on a working ranch and sharing a cup of coffee with friends around a campfire.

Director/DP duo, Andy Mahr and Ashton Rodgers worked with charlieuniformtango on all phases of production and post. Andy Mahr said, “Ashton and I have a unified workflow that allows us to maximize each setup from multiple angles while covering various focal lengths. Working in tandem with tango on pre and postproduction made for a seamless end product from production, editing, audio, online and coloring.”

The spot’s narrator, a 4th generation Texan, provides his observation of living on a ranch and what it takes to make great neighbors in the great wide open. Andy and Ashton’s ability to capture the beauty of the unpolished ranch life is what makes this work feel honest. “Too many times, commercials and films tied to the western lifestyle miss the mark with overproduced assumptions. Not these guys. They know how to find the right parts and meaning of a story that keep their work authentic,” CD Rob Baker said.

An important component for the Community Coffee brand that’s evolving with the Strong As Our Roots work coming out of Baker & Bonner Creative Emporium.

 

Credits:

Client:
Community Coffee

Agency:
Baker & Bonner Creative Emporium
Creative Directors – Rob Baker and Jimmy Bonner
Art Directors – Jimmy Bonner, Emma Holland
Campaign Manager: Natasha Naquin

Music: Cleod 9

charlieuniformtango:
Production
Directors – Andy Mahr & Ashton Rodgers
Executive Producer – Hal Dantzler
Line Producer – John Gilliland
Post
Editor – John McStravick
Assistant Editor – Austin Cross
Audio – Jake Kluge
Online/VFX – Catherine Thomas
Color – Matt McClain

About the author

charlieuniformtango

With a reputation as one of America’s best production partners, charlieuniformtango is a nationally recognized studio offering full-service video and audio editing services, along with strategy, direction, motion design, VFX, content creation, and more. Tango has partnered with big brands, including American Airlines, JCPenny, Universal Orlando, Samsung, Keurig, Dr Pepper, McDonald’s, Jeep, RAM, The Home Depot, and top advertising agencies throughout the US. The company is based in Dallas with an office in Austin.

The list of Tango’s awards includes National ADDYs, AICE Awards, ANDYs and a Cannes Lion. The company’s work has been featured in the Communication Arts Annual and the AICP National Show – for the 20+ Superbowl spots the company has produced. And Tango’s long-form work has been programmed at premier festivals across the globe, including Sundance, SXSW, the Melbourne International Film Festival, and the Leeds International Film Festival. website. Contact Alyson Griffith | 214.288.2813 | www.agrepresents.com