charlieuniformtango announced a new campaign featuring eleven videos and four radio spots for Raising Cane’s Chicken Fingers, celebrating National Iced Tea Day (Friday, June 10th) with none other than the man himself, Ice-T.
Ice-T appears as both Unsweet and Sweet Tea in this fun new campaign as Todd Graves, founder and CEO of Raising Cane’s Chicken Fingers, tries to corral Ice-T as the tough unsweet tea guy vs the sweet tea guy. Sweet iced tea guy charms the customers and unsweet iced tea guy insults them in the hilarious spots.
This was a full turn-key project for Tango – producing and creating the VFX that feature the main man, Ice-T, standing in iced tea cups. Tango and Raising Cane’s have partnered up before. “We value our relationship with Raising Cane’s. We always have a blast and look forward to working together,” Tango Executive Producer Hal Dantzler said.
Tango Producer Zachariah Cousineau added, “It’s such a pleasure getting to work with the team at Raising Cane’s because they have such a clear vision for their work, and their spots always have a unique charm to them. These spots with Ice-T are no different, and I can’t wait for everyone to enjoy them!”
Credits:
charlieuniformtango
E.P. of Production: Hal Dantzler
Producer: Zachariah Cousineau
Raising Cane’s Chicken Fingers
Meredith Verhagen | Vice President, Creative Services
Scott Howard – Senior Creative Director
