Chris Bellinger posted about the new Popcorners spot on LinkedIn today, and give lots of...
Category - Marketing CPG
Making “Herstory”: Stacy’s® Pita Chips Teams Up with Barbie® to Champion Women Entrepreneurs
Stacy’s Pita Chips, a woman-founded brand with a longstanding legacy of supporting women...
Lay’s Partners with Football Icons David Beckham and Thierry Henry to Surprise 75,000 Fans in Epic Return of ‘No Lay’s, No Game’
The ‘No Lay’s, No Game’ platform is back with an in-stadium “Chip...
Doritos® Releases Big Game Action-Packed Spot for Dinamita® Starring Super Grannies Dina & Mita, and Danny Ramirez & Jenna Ortega
The first-ever Doritos Dinamita Super Bowl commercial blows away expectations by introducing fans...
Frito Lay Creates 8 Hilarious ‘Groundhog Day’ Ads For Lay’s Flavors
Chris Bellinger, Chief Creative Officer at Pepsico Foods US, has hit it out of the park again with...
Attention Food Marketers! Vantage Lab’s Ivonne Kinser Analyzes 10 Top Trends and Innovations From CES
Original Content With 12 official venues, 2.5 million net square feet of exhibit space, and 250...
Why Pepsi Wild Cherry’s New Campaign Focuses on Millennial Women
‘Get Wild’ is the brand’s first national ad in three years By Jon Springer. original content...
Frito-Lay Creates “Taste of Superbowl” Campaign for NFL Playoffs | Lots of Confetti
At Frito-Lay, we’re always looking for fresh ways to bring excitement to our fans as they get...
Fritos Collaborates with Yellowstone Creator Taylor Sheridan for “Cowboy Spirit” Spot | Sam Elliot Narrates
original content Fans eagerly anticipating the conclusion of the Yellowstone series have Fritos to...
Standard Paints Positions Wood Defender as a Lifestyle Brand | Laurel McEuen Shares Her Strategy
When you think about branding for wood stain…wait, do we ever think about branding for wood...