Ultra-Hip Approach Did Not Consider the Customer J.C. Penney Co. is suffering an identity crisis...
Category - Branding
The 3 Cs of Personal Branding – Part 2
Watch Connie’s video explaining personal branding best practices. In Part 1 of this series we...
Three Cs of Personal Branding–Part 1
You are a brand. As a professional, an individual, it may be difficult to imagine yourself as a...
The Donald, Does Brash and Bold ‘Trump’ Political Consciousness?
Love him or hate him, there are a few things that Donald Trump is accomplishing with his approach...