And another LinkedIn update from Chris Bellinger, CCO for PepsiCo US:
“Catapults, armor, castles, snacks! The Snack Time Battle of the ages! What else could you want in a campaign?!?!
Rooted in a very real human insight about the constant battle that happens between what you want and what you think you should have. No longer do you have to choose between a snack that tastes great and you feel good about giving with no artificial colors or flavors added. Giving the people what they want!
We had a blast making this and yes….I tried on the armor and lived out my medieval knights dreams. Congrats to all of the noble men and women and teams that brought this to life!!! ”
Hernán Tantardini Ciara Dilley Rhasheda Boyd Rabiya Salim Danielle O’Keefe Cassandra Myers @Michelle Reisin Sarah Donohue Byron Ransom Valerie Gladden Amanda Paluzi Corral Ann Dragovits Jessica Nealon Donovan Kelli Albaugh @Karen Schrank Jeanette Zimmer Jessica Rau Oralis Moreno @Sharon Groh Advertising Production Resources (aka APR Consulting) Highdive Megan Lally Chad Broude Mark Gross Pat Burke @Angela Paris Bart Culberson C.J. Nielsen Sarah Wickman Diana Saenz Melody To Azia Perkins Morgan Baggesen Riya Randhawa Jen Passaniti Adam Battista Addie Pampalone Erin Wong Stink Traktor (Ole + Mats) Director @paralament PepsiCo Frito-Lay Color: Traffic OMD Ketchum
