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About the author
Bronson Ma Creative
Brand Specialists – Not Generalists.
Buyers shape their perceptions of your brand based on what they see, read, and hear. Your brand identity is your opportunity to influence and define those perceptions.
As brand specialists, we have honed our expertise through proven processes that help organizations craft a clear, concise, and compelling brand identity. This process often involves close collaboration with the CEO and executive team, starting with a deep understanding of their unique value proposition. From there, we bring that vision to life through a strategic and cohesive brand identity—both visual and verbal.



Bronson Ma Creative, with offices in DFW, shares the newly rebranded work for Sells, formerly known as Sells Group Advisors, a middle-market investment bank and advisory firm people trust.
The work was a collabrative effort working closely with the founder and his team on the rebrand. The research, process, and thinking behind the rebrand were critical in repositioning the Sells brand in a way that resonates with their ICPs.
A complete identity overhaul was done starting with the brand strategy that informs its positioning, messaging platform, and visual identity system. From there, we carried the new visual identity system onto all brand assets such as business cards, PowerPoint template, Word template, Zoom/Teams backgrounds, social media presence, and brand standards.
While we continue to work on the full website, a temporary splash page with the new Sells positioning and identity was also launched.
We are excited to see how the future unfolds for Sells, and the success the brand will continue to have in the merger and acquisition space.
⚙️ Full Case Study: https://lnkd.in/gyfxnVVs