Dallas-Fort Worth PR and marketing communications firm BizCom Associates® has added Franworth, a franchise incubator and growth partner specializing in helping emerging brands scale using a franchise model, to its growing roster of clients.
BizCom’s goal is to use a marketing and communications campaign to increase awareness of Franworth’s Founder and CEO John Rotche’s career learnings and inspirational success stories. Franworth was founded on mentorship, and Rotche desires to tell his story to an expanded audience bringing his message to more aspiring entrepreneurs. He also attributes his successes to his past mentors and wants to pass his learnings on to others, as highlighted in his book “Reach”.
This campaign will include ongoing marketing and PR counsel, thought leadership, short-form personal branding videos and a publicity campaign targeting both national and trade media. All of this earned and shared media will be supported by a new website.
Headquartered in Ann Arbor, Michigan, Franworth builds, incubates, and grows emerging franchise brands empowering entrepreneurs and creating brighter futures. Franworth’s current portfolio of Beloved Brands includes MilkShake Factory®, sugaringLA®, MosquitoNix®, Garage Kings®, HealthSource America’s Chiropractor® and Degree Wellness®. The mission is to lead the foundational building and growth of franchise systems through mentorship, education, and best-in-class support. John Rotche had the guidance and support of some of the most renowned mentors in their game, who contributed to the shaping of Rotche’s philosophy: pay it forward.
“John Rotche has made a significant impact in the franchise space, helping to foster and grow incredible franchise brands and mentoring emerging leaders,” said BizCom co-founder and COO Monica Feid. “His own story is truly remarkable and we look forward to sharing his outlook and experience with a greater audience and spotlighting the good in the world that happens when strong leaders, great culture and service to others collide.”
More information on Franworth is available at https://www.franworth.com/.
About Franworth
Headquartered in Ann Arbor, Mich., Franworth builds, incubates, and grows franchise brands through mentorship, education and best-in-class support empowering entrepreneurs and creating brighter futures. With over 450 years of combined franchise experience, the Franworth team has been recognized with the highest honors in franchising and for repeatedly scaling brands using a franchise model. Franworth’s portfolio of Beloved Brands includes MilkShake Factory®, sugaringLA®, MosquitoNix®, Garage Kings®, HealthSource America’s Chiropractor®, and Degree Wellness®.
