Advertising DEI

Behind the Scenes of Our Bodega’s Product Launch of Hermanas Amigas Tequila + AdChat Interviews”

Written by AdChat DFW

Deja Sanders is the CEO of Our Bodega, a Dallas-based agency that creates connections between companies and amplifies the narrative between their product and the black and brown culture.

Recently, Our Bodega assisted in the launch of Hermanas Amigas Tequila, an incredible new brand of tequila created by entrepreneur Toya Watts-Banks.

Toya’s husband passed away nine years ago and every Friday she shared various brands of tequila with her girlfriends, but apparently the spirits fell short. She decided to go to Mexico and create her own brand that celebrates the unbreakable bond of encouragement and empowerment for women of color.

Patty Harrison, Editor-in-Chief of AdChat DFW, was on-site to capture the excitement of the event and discover a little more of this unique brand story. Many influencers were on-hand to stir the excitement that was palpable at this fun rooftop party.

Check it out…

About the author

AdChat DFW

Promoting Agencies, Marketing, Production and Film in Dallas-Ft. Worth