Advertising

BeautifulBeast Creates Their First Spot for El Rio Grande’s Hiring Campaign

Written by BeautifulBeast

At BeautifulBeast, we are proud to share the first spot we produced for El Rio Grande!

This video is part of a hiring campaign that is currently running. As you can imagine, as labor hiring is still challenging for most companies and industries, ERG is not exempt from the situation. People still have the option to choose where to work. Therefore, we needed a different approach, away from the simple “Now Hiring” approach all around us. 

We wanted to represent an opportunity for people with a good attitude and disposition to work that wants to grow professionally in a family atmosphere and impact their communities, regardless of their sociocultural background. El Rio Grande represents a career opportunity.

The central message of this communication effort is: Your future at El Rio Grande is more Grande.

Edgar Padilla, Marketing manager at El Rio Grande, added: “We want our customers to think: Of all the places I can apply for a job, El Rio Grande seems like a place where I feel I’m part of my community and can grow within the company. It is a place of friendly service with co-workers that feel like family. Most important, not only can I provide for my loved ones, I will advance my career path.” 

About the author

BeautifulBeast

BeautifulBeast is a company dedicated to the growth of its clients' business and intercultural solutions through creativity and Big Data. The name represents the perfect balance between the beauty of a great idea and the beast that information represents. While the agency's DNA is Hispanic, BeautifulBeast embraces its multicultural background, allowing it to seamlessly navigate between cultures to connect brands with the right audience. The agency's founders have worked together for more than 20 years, contributing to the success of their clients. BeautifulBeast has operations in both Dallas and Miami.
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