Rian Swart, recently posted on LinkedIn:
Case Pocket Knives, Let The Stories Unfold
Advertising Agency: Baker & Bonner Creative Emporium, Dallas, Texas, USA
Founders and Chief Creative Officers: Rob Baker, and Jimmy Bonner
Based in Bradford, Pennsylvania, W.R. Case & Sons Cutlery Company is a manufacturer of traditional pocket knives, fixed-blade sporting knives, kitchen knives, and limited edition collectibles, founded around the turn of the 20th century by the Case family of Little Valley, New York, USA.
Baker & Bonner Creative Emporium’s superbly crafted copy, typography, and art-directed print medium campaign, is a great treat for me.
It exemplifies the truth that with creative inspiration and professional passion, the potential of creating an engaging story of origin and legacy, for even the unlikeliest of products, becomes a distinct communication possibility of brand memorability and the art of persuasion.
