Cause Marketing Marketing

Avocados From Mexico Partners for 4th Year with Susan G. Komen | Donates $100,000

Every October we’re proud to Go Pink, and for the fourth year in a row, we’re doing so by once again partnering with Susan G. Komen, the world’s leading breast cancer organization.

In honor of National Breast Cancer Awareness Month, AFM we’re donating $100,000 to their mission and turning produce aisles pink as part of our “A Super Good Cause” campaign.

Our partnership with Susan G. Komen is incredibly meaningful to us. Promoting a healthy, good-for-you lifestyle is a key part of our company promise and by renewing that commitment, we’re shining a light on their cause of saving lives through groundbreaking research — in October and all year long.

You can find our co-branded bags and pink displays in stores around the country. Join us in raising awareness about the most common cancer among women in the U.S

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Avocados From Mexico

Avocados From Mexico (AFM) is a wholly-owned subsidiary of the Mexican Hass Avocado Importers Association (MHAIA), formed for the purpose of advertising, promotion, public relations and research for all stakeholders of Avocados From Mexico. Under agreements, MHAIA and the Association of Avocado Exporting Producers & Packers of Mexico (APEAM) have combined resources to fund and manage AFM, with the intent to provide a focused, highly- effective and efficient marketing program in the United States. AFM is headquartered in Irving, Texas.