December 5, 2022
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MindHandle

ABOUT MINDHANDLE MindHandle is a Dallas-based employment branding agency that helps companies with large, distributed workforces attract, engage, and retain top performing employees. The company crafts compelling brand stories that employees connect with, resulting in better vision, corporate alignment, brand value, and business growth. The company was created by senior leaders with experience spanning creative, technology, corporate marketing, employee engagement and training.


Advertising
MindHandle Partners with Nothing Bundt Cakes for National Employment Recruiting Campaign
MindHandle Posted On October 10, 2022


 

Nothing Bundt Cakes Spotlights Team Members and Debuts “Joy is the Job”

MindHandle, an employment branding agency that focuses on recruiting, retention, and engagement for large businesses, is announcing its partnership with Nothing Bundt Cakes and the launch of its recruiting campaign, which celebrates Team Members’ philosophy of joy. The overall objective is to leverage MindHandle’s expertise to help creatively fill company-wide roles for more than 450 bakeries across the U.S. and Canada.

“We are pleased to create a people-centric recruiting campaign for Nothing Bundt Cakes that reinforces the company’s sweet perks, yet showcases how candidates can foster a true career journey in a fun and joyful working environment,” said Eric Harris, CEO of MindHandle.  “Through multiple marketing and advertising touchpoints, our collaboration with Nothing Bundt Cakes illustrates the opportunities the company provides for imaginative people who like to bake, frost, lead and more.”

Nothing Bundt Cakes makes it a priority to target and secure talented and passionate Team Member hourly positions. MindHandle developed In Bakery posters and digital ads to help all owners attract the right employees, create a sense of family culture, and truly flourish in the joyful working environment that Nothing Bundt Cakes embodies. 

“Our intention is that these ads cut through the “now-hiring” clutter and remind applicants what they love about themselves and how they can thrive at Nothing Bundt Cakes, a company with an incredibly positive brand image,” said Amanda Driggers, President of MindHandle.  “Businesses with reputable brands and a positive image receive 50% more qualified applicants according to a survey by Finances Online. It’s through these ads that we bring the brand image to life to potential employees.”

“Having a sense of purpose — the why behind the what — helps employees feel like they’re doing something meaningful, which is exactly what Nothing Bundt Cakes is focusing communicating – the why, the joy and the passion behind their work,” added Driggers.

Nothing Bundt Cakes launched the Employee Recruiting Campaign to focus on elevating the experience as an hourly employee across its 450 U.S. and Canada locations.


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Advertising
Quiet Quitting: A Not-So-Silent Rebellion | Mindhandle Weighs In
MindHandle Posted On August 31, 2022


Let’s get one thing straight: It’s not quitting, they’re just tired.

American workers have had enough.

Enough of their employer’s broken promises, of unhealthy work/life balance, toxic workplaces, being overworked and underpaid—and they aren’t holding back their collective disappointment.

In recent months, many have flocked to TikTok to share their stories of “quiet quitting” and stand in solidarity with their peers. The similarities between this trend and last year’s Great Resignation—a period in 2021 that saw close to 4 million workers leave their jobs each month—are staggering, to say the least. It indicates a clear and present disconnect between many organizations and their own employee experience initiatives. A disconnect that, if left unchecked, could evolve into a larger, potentially more devastating employment branding problem.

For now, at least, most folks aren’t actually quitting their jobs, they’re just choosing something new: themselves.

What is quiet quitting?

First, it’s not quitting—not exactly. Kathy Kercher, founder of Career/Life Alliance Services says, “Quiet quitting is a new term for an old concept: employee disengagement… [but it’s arriving in a moment of] unprecedented burnout.” The good news is that quiet quitting doesn’t appear to be the Great Resignation 2.0, but that doesn’t mean it isn’t cause for concern. Sure, employees aren’t quitting in droves, as they did last year, but they are implementing a form of self-care that demands a more sustainable work/life balance. Essentially, many workers are no longer willing to go “above and beyond” for employers that refuse to take the needs of their workforce seriously. Here’s what that can look like:

  • Logging off at 5:00 p.m.
  • Only working on assigned tasks
  • Prioritizing family/personal life responsibilities over work
  • Not responding to after-hours messages until the next business day
  • Strictly adhering to their job descriptions—nothing more, nothing less

From an employment branding lens, this response from workers is more than understandable.

After all, the employee experience is still a relationship—one that can flourish, provided both parties’ basic needs are met. For example, employers shouldn’t expect their teams to be constantly on-call, answering after-hours messages, and working in unhealthy workplaces. However, in environments where employees feel respected by their employers—that their company respects them and will take care of them—workers are more likely to take on that “above and beyond” mentality, because they’re proud to be a part of their organization. At the end of the day, it really is all about boundaries and fostering a culture of respect and inclusiveness.

So, What Can You Do About It?

Is your business witnessing an increase in quiet quitting and/or resignations? If so, now’s the time for your HR and Internal Communications teams to leverage eNPS (employee net promoter score) systems to gauge employee sentiment and engagement. Whether it be a company-wide survey, an all-hands meeting, or a platform for discussing specific issues—your HR and Internal Comms teams, as well as leadership, should be prepared to listen, discuss, and provide transparency on how they plan to address concerns and proactively work with employees to elevate everyone’s overall experience.

When people love their work and believe in their employer, they’re going to be happier and more productive.

Rebuilding the trust between an employer and an employee might not be easy, but we believe it’s absolutely worth it. After all, when people love their work and believe in their employer, they’re going to be happier and more productive. That’s why, before diving into damage control, we feel organizations would be better served by initiating an open, honest dialogue with their employee base that begins with their acknowledgment of the issues being raised, and interest in coming to a mutually beneficial resolution.

Here are a few tips on how your HR and Internal Comms teams can jumpstart your employer/employee relationship:

  • Identify and Address the Real Issues 
    • Before anything can be resolved, you must first identify the primary issues and how they impact your employees and your business. 
  • Create Communication Alignment Around an Employment Brand 
    • Employees should always be able to rely on cross-functional messaging alignment from their employer. Lack of authentic messaging, an inconsistent employment brand can lead to miscommunications. Ahead of any responses to your employees’ concerns, ensure messaging is updated, aligned, and meets brand standards. 
  • Amp Up Manager Guidance 
    • Work with people managers to create new plans for regularly checking-in with their teams to ensure workload is evenly distributed and goals are realistic. 
  • Evaluate Employee Engagement 
    • Now’s the time to take a good, long look at what engagement opportunities are available to your employees and look for ways to improve upon them. Are they realistic? Are they engaging? Do they have the potential to create new connections with team members? Regardless of your answer here, we’re of the opinion that the best path to building connections within the workplace is to always be on the lookout for new, exciting ways to create those kinds of opportunities. 
  • Reassess Employee Benefits 
    • Review current employee salaries, benefits, including mental health and emotional well-being offerings, workplace flexibility, time off policies, and overall employee satisfaction, then work together with leadership to recalibrate, as needed. 
  • Rethink Recognition & Rewards 
    • Finally, one of the chief complaints lodged by quiet quitters is being expected to go above and beyond for their employer, while receiving little-to-no recognition or additional compensation. Let’s change that. Actively practicing the art of public gratitude shows employees that they are seen, and their work is respected. Providing awards, surprise bonuses, and additional incentives to those employees adds a tangible side to your appreciation, too.

Not sure how to begin? We can help. 

Quiet Quitting is just the latest workplace trend to highlight how a bad employee experience can lead to decreased productivity, loss of revenue, and damage to your overall employment brand. Sure, it’s a scary situation to find your business in—but the good news is that it’s both preventable and fixable. We know, we’ve been there, too. Luckily, we know how to guide you through and set your employment brand up for success. 

 Ready to take on quiet quitting and take control of your employment brand? Let’s talk! 

  1. Contact us. 
  2. We’ll get back to you ASAP and set up a working session to better understand your business’ specific needs. 
  3. From there, we’ll provide you with a custom-tailored plan to elevate your employment brand and help drive performance within your organization. 

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Advertising
MindHandle Launches Partnership with Frost Bank as Employment Branding Agency of Record on National Employee Appreciation Day
MindHandle Posted On March 4, 2022


Dallas Agency Positions Employee Communication at the Forefront to Create Brand Champions

MindHandle, an Employment Branding Agency that focuses on recruiting, retention and engagement, is partnering with Texas-based Frost as its employment branding agency of record. MindHandle will work hand-in-hand with Frost to develop, refine and promote the Frost culture with its 4,700 employees across more than 150 financial centers. 

“Frost has always put long-term customer relationships at the forefront of its business, and we will amplify their culture of integrity, caring and excellence with its employees across the state of Texas,” said Eric Harris, CEO of MindHandle. “Our leadership team will build an employee-first approach so Frost can focus on recruiting the right people, retaining top performers and engaging employees to do their best.” 

Given the rapid pace the workforce is changing, at its core, MindHandle creates advertising-quality campaigns that target employees, increasing engagement and aligning internal communication. This results in a reduction in employee turnover costs, faster onboarding for new employees and an elevation in brand advocacy, in turn,  creating brand champions. And in conjunction with National Employee Appreciation Day, Frost and MindHandle will celebrate this partnership as they prioritize Frost employees.

“MindHandle is a trailblazer in employee branding, and we are thrilled to partner with a team that has the same vision and passion to ensure our employees are brand champions,” said Ericka Pullin, Executive Vice President, Research and Strategy at Frost. “We look forward to building an even stronger employee foundation with the support of MindHandle.” 

MindHandle will orchestrate a multi-layered employee branding approach with Frost that will include: articulating a brand storyline and creative campaigns, streamlining and implementing recruiting communications, providing retention strategies, employee journey maps and general enhancements to employee communications programs. 

“The best cultures are products of persistent and consistent messages over time. When internal communications are deliberately planned and patiently maintained, the results can be magical,” said Maria Colaluca, Head of Digital Marketing at MindHandle. “We are honored to work directly with Frost to bring that magic to life inside the company.”


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Advertising
Need Employee Retention? Mindhandle’s Eric Harris Provides 4 Ways to Align Mission, Vision and Values
MindHandle Posted On October 8, 2021


If you’re in business, and your business is powered by people, you’re in the business of people. A company’s relationships with its employees should supersede any other, and its actions should support that belief.

Retention is as Important Today as Ever in the War for Talent

Though most HR leaders would agree, there is always a force at work against employee engagement, regardless of the economic conditions. Naysayers will find a way to create headwinds against company values, and their actions will inevitably erode retention. Today, they’ll blame the great resignation (or throw up their hands in defeat). In 2019, they’d point to the lowest unemployment numbers on record. Years before that, the rise of the gig economy.

employee-retention

Still, retention remains a goal for HR, especially in the age of the empowered employee. While the options have increased significantly for talent, so have the costs to replace it. Gallagher & Co reported that replacing an employee could cost 30% of her salary.

Proportionally speaking, as organizations are raising salaries to encourage employees to stay, that 30% represents an increasingly larger number.

Retention Takes More Than Perks

Most retention efforts readily available to HR leaders are designed to keep people performing in place. After all, “retain” technically means “to keep,” or in this economy, “to not lose.” These efforts might include any number of benefits packages designed by people outside the company and implemented to offer a suite of perks. Retirement plans, gym memberships, health and wellness programs, and even on-site baristas, kegs and foosball tables fall into this category. Do these retention efforts work? There’s no single, uniform answer to that question. “Will this retention effort work for my company?” is the question HR should ask instead.

In this economy, attraction, adoption and championship among customers and employees are critical to keeping a business alive…

If an organization’s only desire is to convince people to stay, it should look no further than these common tactics. But that’s a symptom of treating employees like Ikea thinks about shoppers: Creating an environment that’s aesthetically interesting, but intentionally confusing, with the hopes that people linger longer, meandering and spending more.

Enlightened businesses, on the other hand, understand their employees have a choice. They don’t build an experience where people meander and linger. In these successful businesses, employees perform to greater heights and take pride in their work. They create careers, not only staying for a long time, but delivering exponentially more value as they grow vertically and horizontally through the organization.

Retention Requires Alignment with Vision, Mission & Values

According to ManpowerGroup, one in five employees left their jobs or are planning to do so within the next six months. The reason given for leaving? 59% of workers sought a better fit with their values. That figure is almost double the number of employees seeking increased compensation or career advancement (31%).

 

employee-alignment-with-company-values

Employees passionately seek an employer whose values resonate with theirs. Workers are as “belief-driven” in their connection to an employer brand as loyal consumers demonstrate when they shop. In this economy, attraction, adoption and championship among customers and employees are critical to keeping a business alive, and we can measure how well an organization performs by the degree of its employees’ alignment to the published vision, mission and values.

Never has it been more important for businesses to be who they say they are and to hold themselves accountable, living up to the vision, mission, and values they purport.

Vision, Mission & Values are A Galvanizing Set of Beliefs

These strategic, organizational principles serve as a roadmap, helping a company stay on track and work toward achieving its stated objectives. They guide every business decision, support and inspire employees, and cultivate loyalty among internal and external audiences. These ideals are also the foundation of any strong employment brand. When all stakeholders understand the employer’s vision and mission, and how values can support both, they can leverage this language to lead their organization toward success.

When vision, mission and values aren’t aligned, or are talked but not walked, the disconnect can lead to devastating results. If these statements aren’t reflected in the experiences of the workforce, businesses run the risk of losing talent and experiencing high turnover. A recent study indicated nearly 30% of jobseekers have left a job within the first 90 days of starting (indicating misalignment between the candidate and the employer brand). Never has it been more important for businesses to be who they say they are and to hold themselves accountable, living up to the vision, mission, and values they purport.

Vision, Mission & Values are the Essence of Employment Branding

While there’s no shortcut to defining an organization’s Vision, Mission & Values, communicating this set of beliefs through branded messages can actually seem like a shortcut to retention. When employees are aligned with these beliefs, magical things happen, so success largely depends on the ability to communicate them. Below are four ways enlightened organizations’ internal communications teams are hacking their cultural code to find and share the magic, improving engagement and retention in the process:

1. Retention Begins with Recruitment

When the average company needs staff, it posts an ad that reads “now hiring,” without much strategic discernment around who they seek to hire. The enlightened company, on the other hand, treats recruitment efforts as chapter one in the story of its employees. A brand exists to remind us who we are, and that kind of purpose is often found in our work. The employment brand journey begins at the top of the funnel, so it’s important to create recruiting campaigns that help people identify the best versions of themselves in the hiring messages. This requires HR to activate employment brand messages through talent acquisition efforts, with a concerted focus on moving from the generic “now hiring” to more specific and inviting “Do you identify as someone with these values? If so, you will succeed here.” 

2. Celebrate Values in Action

The average organization treats its daily drumbeat as “the going concern,” sometimes with too little regard for the many victories – however big or small – happening regularly within it. But the companies who win big with people know better. They consider the pulse of the company a journalistic beat, and they highlight the successes and lessons learned on a regular cadence. Brands are built by repetition over time. If a value is important, the company must make a concerted effort to highlight how living in line with it leads to success.

When an organization’s vision, mission, and values serve to steer it in line with business objectives, it elicits increased happiness, compliance, loyalty, and productivity from employees.

3. Leadership is Thought Leadership

An employee will almost always look to her manager for a clear definition of success in her role. That’s why most messages are expected to reach employees through this medium. However, certain higher-level communications must come from leadership, so that management can apply the traction. The company’s strategic direction is one such message. Where are we going? Why? How will we know when we get there? The answers to these questions are leadership’s responsibility to communicate.

employee-retention-and-leadership

As the black box around corporate communications continues to recede, leadership must now embrace the responsibility of not only leading people and showing them the way, but also acting like publishers of content that builds brands. Leaders must become thought leaders, regularly contributing high-level, vision-, mission-, and values-oriented messages to the internal content strategy. This requires thinking outside the common strategy decks, town halls and skip-level meetings and embracing new stages, like videos, internal social content and more.

4. True Brand Champions Never Leave

When an employee exits a company, the team is faced with many decisions. But is rarely the question asked, “What is the communications plan for those affected before, during and after this transition?” Enlightened organizations see offboarding as yet another new chapter in the communications plan, equipping former associates to take on alumni roles, and empowering them to reflect on their experiences. These reflections can often aid in recruitment discussions, answering questions like “What’s possible for me after my time here?” Why should all that pride disappear just because an employee does? Even exits are an opportunity to reinforce values and improve retention.

Vision, Mission & Values Alignment Matters Now

The impact of strong employee engagement is difficult to overstate. When an organization’s vision, mission, and values serve to steer it in line with business objectives, it elicits increased happiness, compliance, loyalty, and productivity from employees. This language combines to form the foundation of a winning strategy, and it demands time and collaborative attention from leaders in HR, marketing and corporate communications.


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Advertising
Bren Taylor Montgomery Named MindHandle’s First Chief Technology Officer
MindHandle Posted On October 8, 2020


Dallas Advertising Agency Makes Magnetic New Hire

MindHandle, a Dallas advertising agency, has named industry veteran Bren Taylor Montgomery as Chief Technology Officer. Most recently, Montgomery was President of an award-winning technology agency that produced impactful work for Benchmark Bank, UT Southwestern, Texas A&M, Texas Center for Legal Ethics and Bimbo Bakeries USA.

“Bren brings so much more than technology expertise to our agency,” said Eric Harris, CEO of MindHandle. “Because she has also owned and operated businesses, she brings a wealth of leadership experience to our team.”

MindHandle believes the strongest brands are those who connect customer and employees through magnetic storytelling – integrating communications into a strong brand narrative. The agency was named “Best Food Marketer” earlier this year by the Dallas chapter of the American Advertising Federation, and last week was named 2020 “Overall Marketer of the Year” by the Dallas/Fort Worth Chapter of the American Marketing Association.

“I’m excited to join a company that has found so much success despite a challenging 2020,” said Montgomery. “It’s my chance to both introduce a new skillset into the agency and build a best-in-class department from the ground up, all while developing clients’ trust in technology.”

Before moving into technology and agency management, Montgomery began her career as a Compliance Officer at Goex International, and owner of North Texas Bookkeeping Services. After being Operations Director for five years at Dallas-based Insite, she moved into the role of president where she served for the past five years. Bren is a mentor for Compassionate Leadership, supporter of the United Way and activist for military veterans and member of the American Legion Auxiliary.

About MindHandle
Founded in 2010, MindHandle is a Dallas-based branding agency that connects customers and employees through magnetic storytelling. MindHandle was created by senior leaders with experience spanning creative, technology, corporate marketing, employee experience and training. The agency’s award-winning contributions have generated powerful results from B2B and B2C industries ranging from healthcare to hospitality, and food to finance. Accounts include Chili’s Global,  Texas Health Resources, Raising Cane’s Chicken Fingers, Benchmark Bank, Fish City Grill, and Residential Capital Partners among others. For more, visit mindhandle.com.


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Advertising
Mindhandle Boosts Texas Restaurants Take Out Sales with #TeamUp4TakeOut Initiative | Check Out the Results
MindHandle Posted On June 22, 2020


Texas restaurants generated $70.6 billion in sales last year, and those same establishments employed 10% of the state’s population. Our shop is fortunate to shape the stories of several amazing restaurant brands, like Chili’s, Fish City Grill, On the Border, Raising Cane’s and Main Event.

Having so many restaurant clients, Mindhandle began a #TeamUp4TakeOut campaign during the quarantine, that encouraged North Texans to order take out at least four times a week in an effort to keep restaurant doors open. It also prompted patrons to snap a shot of their takeout food or favorite employees and post to social media using the hashtag #TeamUp4TakeOut.

Now that Texas restaurants are reopening, we compiled a recap of what this campaign accomplished.

TeamUpTakeOut

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Advertising
MindHandle and Post Asylum/Element X Launch Chili’s Global App fFor Soccer Fans
MindHandle Posted On June 20, 2018


First Ever iOS-Android Cross-Platform, Multi-Player Game in Augmented Reality

Soccer fans have a new reason to visit Chili’s. For the first time Guests can enjoy a meal and experience a virtual soccer match at their table.

MindHandle and Post Asylum/Element X, two Dallas-based creative agencies, have launched an innovative mobile app in collaboration with Chili’s® Grill & Bar. Chili’s Stadium (or Estadio Chili’s) is the first-ever iOS-Android cross-platform, multi-player game available in Augmented Reality (AR). Featuring one-on-one competitive play, the Chili’s Stadium app allows Guests to engage with one another as their Avatars go head-to-head in a series of soccer face-offs.

“At every Chili’s around the world, we are committed to providing not only flavorful food and drinks but also a place where our guests can have a memorable and fun experience,” said Alejandra Gonzalez, Global Marketing Manager. “Using cutting edge technology to create an app that is exciting and exclusive to our restaurants helps build loyalty with our guests and keeps them coming back.”

“We are incredibly excited to launch the Chili’s Stadium app and honored to be a part of a project that is taking AR to the next level,” said Ken Womack, Principal and Executive Creative Director of MindHandle. “Our teams have been developing the game for quite some time now and we are eager to have it in the hands of Chili’s guests.”

In early June, participating Chili’s international restaurants will welcome all guests with an official Chili’s Pitch Placement, that serves as the tracker and brings the players to life in AR.

Guests are able to create a personalized Avatar and take a photo with their Avatars in selfie mode. Game play is enhanced with the use of power-ups and the awarding of badges upon accomplishments. The app will also release new features every Thursday, starting on June 21st and ending in late July.

Player 1 will “Create Match” to generate a unique QR code used to link both players’ phones together. Player 2 joins the match by holding his or her phone screen over the QR code. From there, it’s game on!

MindHandle and Post Asylum/Element X worked together over six months to design and develop the first-of-its-kind app. MindHandle was responsible for ideation and visual design, while Post Asylum/Element X designed gameplay and executed all animation and coding.
The Chili’s Stadium app is now available for download in the Apple Store and in the Google Play Store. Participating international Chili’s restaurants began promoting the app and handing out the official Chili’s Pitch Placemat in early June.

“It’s always rewarding to do something that hasn’t been done before,” said Graham Hagood, Managing Director and Executive Producer of Post Asylum/Element X. “The ambitious scope of this project made it especially fulfilling because it required the full integration of our AR app development, animation, sound design and even original music teams. We look forward to innovating with MindHandle for years to come.”

About MindHandle
MindHandle is a creative agency in Dallas laser-focused on providing multi–unit restaurants with world class branding, menu & merchandising design, and integrated promotions that can be enhanced and extended to technology platforms like digital, social and augmented reality. To learn more, visit www.mindhandle.com.

About Element X/Post Asylum
Element X/Post Asylum exists to create compelling original content and interactive experiences for agencies and brands. We are obsessed with engagement, design and storytelling. Our deep and diverse talent pool embraces cutting edge technology to craft the best creative execution for each and every project. For more information, please visit www.postasylum.com.

About Chili’s® Grill & Bar
Chili’s® Grill & Bar is the flagship brand of Dallas-based Brinker International, Inc. (NYSE: EAT), a recognized leader in casual dining. Known for their signature menu items – burgers, fajitas, ribs and margaritas – Chili’s offers fresh, bold and unexpected flavors. Each ChiliHead at more than 1,600 locations in 33 countries and two territories takes great pride in Chili’s purpose of connecting with and serving Guests and giving back to the communities in which they are located. In addition to Chili’s, Brinker owns and operates Maggiano’s Little Italy®. For more brand-related information, visit www.chilis.com.


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Advertising
Mindhandle Brands Crowdfunding Company to Stand Apart from the Crowd
MindHandle Posted On June 13, 2017


Real estate crowdfunding is opening up new possibilities in property investment. The market has exploded, with hundreds of companies popping up in the last few years and hundreds of millions of dollars raised through crowdfunding for real estate projects.

Enter Patch of Land….an online, peer-to-peer real estate crowdfunding marketplace that connects professional real estate investors needing to finance their projects to willing lenders.

MindHandle was tasked with creating a new brand campaign for Patch of Land that would convey their unique value propositionof “Fast Funding”  —and be disruptive enough to get noticed in an overcrowded market.  Check out the results here:

 

 


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Production
Chili’s Global: The Art of the Burger – MindHandle Creates Interactive Destination
MindHandle Posted On April 30, 2017


Hamburgers Are Art – Chili’s Sculpts New Flavor Combos

Hamburgers are a part of the Chili’s DNA. We owe our existence to the amazing burgers we’ve been serving since 1975. Chili’s is recognized globally for their excellent burgers, so the goal for this platform was to reinvent one of their classics in a differentiated way and serve it uniquely with a restaurant experience that competitors couldn’t replicate.

The Challenge: MindHandle was challenged to develop a flexible food platform to be used globally with food innovation that redefines the burger category, paired with a memorable dining experience that reclaims Chili’s leadership in burgers and differentiates them from the competition.

From this, the Art of the Burger was born. A fun, interactive destination where guests create memorable experiences while enjoying the chefs’ newly elevated takes on a Chili’s classic.

The Platform: Working in the medium of fresh ingredients and with over 40 years of experience in the creation of amazing burgers, Chili’s is sculpting new flavor combinations with the same passion as the world’s great artists. Our guests are the connoisseurs, the seasoned critics who will appreciate these works of art.

Check out the work below



 

 

 


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Advertising  / Animation
Mindhandle Animates Gift Cards for Chili’s
MindHandle Posted On December 8, 2015


MindHandle is helping Chili’s guests get in the holiday spirit with new gift card designs they can purchase for friends and family. Featuring a play on Chili’s food offerings, these cards bring to life the freshness of the brand. Promotional elements include in-restaurant table tents, door clings and To Go bags. Animated videos bring the cards to life and are playing on restaurant table top devices nationwide and in digital media.

 

Creative credit: Ken Womack (ECD)

Alan Daniel (CD)

Steve Stafford (CW)

Santiago Botello III (animation /editorial)

 

 


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