Following a competitive internal review process, Arm Candy is proud to be appointed Media Agency of Record (AOR) for Freddy’s Frozen Custard & Steakburgers (Freddy’s), the fast-casual favorite operating over 580 restaurants across 37 states, known for cooked-to-order steakburgers, crispy shoestring fries, and freshly churned frozen custard treats.
As AOR, Arm Candy will lead media planning, strategy, investment management, and media intelligence services, supporting Freddy’s continued national growth and expanding footprint. The partnership is designed to strengthen brand awareness, drive guest visits, and ensure media investments scale intelligently as Freddy’s continues to expand.
A key factor in Freddy’s decision was CYRIS, Arm Candy’s proprietary media intelligence technology, combined with Arm Candy’s deep category experience within the restaurant and franchise space. These capabilities enable smarter investment decisions, clearer measurement and media strategies built for long-term growth.
“Freddy’s is an incredible brand with a loyal following and a clear growth trajectory,” said Alysia Ehle, VP, Strategy & Product at Arm Candy. “We’re thrilled to partner with them as Media AOR, bringing our category expertise, investment management and media intelligence services to power their growth.”
“We believe Arm Candy is the right long-term partner to help us evolve and achieve our growth goals at Freddy’s. Arm Candy knows our category and together we will lean into data, insights and paid media to deliver traffic, and sales across all of our restaurants.” said Erin Walter, CMO at Freddy’s.
Arm Candy and Freddy’s have started onboarding work, and will soon be serving up big ideas, and plenty of dessert to achieve Freddy’s next phase of growth.
ABOUT FREDDY’S FROZEN CUSTARD & STEAKBURGERS
Freddy’s Frozen Custard & Steakburgers is a leading fast‑casual restaurant concept with hundreds of locations across the United States and Canada. Founded in Wichita, Kansas, in 2002, Freddy’s offers a craveable menu that includes cooked‑to‑order steakburgers, all‑beef hot dogs, shoestring fries and freshly churned frozen custard treats. Known for its commitment to quality, genuine hospitality and premium ingredients, Freddy’s continues to expand its footprint nationwide and remains a favorite destination for guests seeking both delicious meals and memorable experiences.
