Marketing Super Bowl 2025 Super Bowl Marketing

And the Winner of Doritos Crash the Super Bowl Contest Is…..”Abduction!”

Written by Guest Author

From Chris Bellinger, CCO PepsiCo Foods USA on LinkedIn:

“The time has come — here is the Doritos Super Bowl spot you all voted for that’ll air during the game and won the $1,000,000 prize!

“I’m proud to announce the winner of this year’s Crash the Super Bowl is… Abduction by Dylan Bradshaw and Nate Norell!!!! Congrats to Dylan and Nate, you’re crashing the Super Bowl!

“I’ve been extremely lucky to have been a part of this program for a long time, since the very beginning when I was on the agency side, and I’ve seen EVERY spot that has come through this contest. So, trust me when I say that the spot the fans crowned as the winner is one of the best I’ve seen come through this competition. And a great reminder that the brand will always be in the right hands with our fans (even if that part is terrifying leading up seeing all the submissions). Getting the chance to tell them that they’ve won was a full circle moment for me and was very very cool.

Here is their moment on the Today Show this morning! https://lnkd.in/ghNmDm9n

The spot made us laugh, believe in aliens, and most importantly want to eat Doritos.

And to borrow their words when they found out they won (and remembered to breathe): DUDE LEEEEEEEETTTTSSSSS GOOOOOOOOO!!!!!

See y’all at the Super Bowl and welcome to the Doritos family.

Check out these guys and Abduction on the TODAY Show and be sure to tune in live February 9th during the Super Bowl.

If you aren’t already, make sure to follow them on social and give them some love! They are in for a wild ride these next few weeks and with their talent, the
rest of their careers.

🔺 Nate’s TikTok: https://lnkd.in/gZuZxnPv
🔺 Nate’s IG: https://lnkd.in/g5CSsNmS
🔺 Dylan’s TikTok: https://lnkd.in/gF2BWpF7
🔺 Dylan’s IG: https://lnkd.in/gnAsxC4V


Hernán Tantardini Tina Mahal Marlowe Williams James Wade Chiara Zamboni Tyler Melville Dan Cohen Lindsey Smith Erin Higgins James Clarke Lauren Kozar Garrett Finnegan Brodie Dunn Marie Tsang Amanda Paluzi Corral Goodby Silverstein & Partners, OMD USA, Ketchum, D3 @ PepsiCo Foods US TMA Eamonn Dixon Margaret Johnson Andrew Robinson Trina Roffino Marin Bergman Lauren Sears Travis Culver @Leo santos Liza Chedrick @stefan Copiz @Katie Lancaster Haley Grialou Jenny Allenbaugh Jeanette Zimmer Alexis Galmin Sarah Donohue PepsiCo Frito-Lay Nicolas Vallejos Lori Sutherland-Thelen

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These are posts about DFW companies that we curate and give attribution to the original author.