Marketing

Alamo Drafthouse Cinema Locations File for Relief Under the U.S. Bankruptcy Code



Written by Kelly Kitchens

After more than 13 years of operation, Two is One, One is None, LLC announced today that the six franchised Alamo Drafthouse Cinemas operated by it and its affiliates have filed voluntary petitions for relief under Chapter 7 of the U.S. Bankruptcy Code and closed the five Alamo Drafthouse Cinemas in North Texas including the locations in Richardson, Las Colinas, Lake Highlands, Dallas, and Denton, and a location in Woodbury, Minnesota.

The Cinemas have provided guests a unique movie-going experience with restaurant in-theater servers and themed parties, menu items, and merchandise corresponding with movies, as well as offering holiday and other special movies.

Two is One, One is None and its affiliates attribute the decision to seek bankruptcy protection and close the Cinemas to various factors:

  • Industry-wide guest counts have not rebounded even to pre-COVID levels and coupled with the 100-plus days of the Writers’ and Actors’ strikes, industry-wide economic performance was severely down in the fourth quarter of 2023 and in the first quarter of 2024. In fact, the first quarter of 2024 has been the worst performing quarter in movie-going history.
  • As a franchisee, we paid franchise fees not required of other competitors; payment of these fees to our franchisor in a prolonged environment of significantly decreased revenues were not sustainable. Franchise Fees alone were nearly 10.0% of our sales ($3.7 million) in 2023.
  • Due to contractual obligations, we were forced to keep even the most unprofitable locations open to the detriment of our overall businesses.
  • To offset operating losses and try to survive, our owners infused more than $3.5 million dollars in new capital, into payroll and operations in 2023 and year-to-date 2024, while we attempted to reduce costs, including repeatedly seeking relief from our franchisor to reduce the non-competitive fee structure and to permit closure of the most non-profitable locations, neither of which were obtained.

We are deeply saddened to find it necessary to take this step. We are grateful to all our employees who put in the work, day in and day out to produce a special movie-going experience and to our many loyal customers for whom it was a pleasure to provide such a special experience.

An attempt was made to contact all 600-plus employees prior to this press release and the closing of all theaters. We wish all employees well and much future success in their new endeavors. References will gladly be provided.

We suggest Season Pass and Victory Members and those guests with gift cards contact Alamo Drafthouse in Austin at http://Drafthouse.com. Additional contact email addresses as follows:

Season Pass: seasonpass@drafthouse.com
Victory Program: avp@drafthouse.com
Gift Card Customer Service: https://drafthouse.cashstar.com/self_service/v2/about/customer_support/contact?locale=en-us

About the author

Kelly Kitchens

Kelly J Kitchens (Wickersham), film publicist

As an editor and feature writer, Kelly J. Kitchens found herself engrossed in North Texas’ arts, entertainment, leisure/hospitality and fund-raising events scene in the early and mid-'90s where she was a feature writer, critic and editor for a weekly arts and entertainment magazine in Dallas called The Met. Her love of film, music, art, theater and worthy causes drove her to then pursue the publicity side of the media business in 1995. Kelly has been honored by being named a “master publicist” in the Fort Worth Business Press and an “ace media maven” in The Dallas Morning News.

For more than 25 years, Kelly has had her hand in much of the Dallas film world. For instance, she publicized Angelika Film Centers openings in Dallas and Plano and the revitalization of Houston’s Angelika. She is the director of press and publicity for several area film festivals and independent films playing at other film festivals. And in 2022, she plans to return to be the publicist for Alamo Drafthouse Cinemas in DFW.

During the pandemic, Kelly wasn’t sure where her career would take her. Fortunately, she was able to help save Thin Line Film Festival, Dallas VideoFest's DocuFest and AltFiction Fest, Pegasus Film Festival, among other film festivals as they turned to go virtual instead of canceling.

As the world emerges from the pandemic, Kelly is working on publicity for Pegasus Media Project, Who Needs Sleep Telethon, as well as several films making their ways into the festival circuit and an Amazon series nominated for a Daytime Emmy, #WASHED.

One of Kelly’s specialties is her Media Roundtables. RTs are modified press conferences that turn into conversations and virtual film schools with filmmakers, festival directors and anyone else she happens to be working with at the time. Get a feel for these media roundtables at this YouTube playlist: https://tinyurl.com/KJKPRMediaRoundtables