Calise Partners Has Advertising Down to AdScience™
Big Data is just that, BIG. It’s often hard to interpret, understand and extract the information you need to make decisions for your marketing strategy. But Calise Partners has created AdScience™, a tool to amalgamate legacy or current data into one easy-to-understand dashboard. This provides a composite view of marketing initiatives such as broadcast, direct mail, offline/online ads, public relations, etc., and allows both client and agency a way to determine how their marketing efforts interact with each other to create conversions and sales.
In this interview Charlie Calise, President, Calise Partners and Taylor Calise, Managing Partner, Digital Touchpoint, discuss how their unique platform works and how it is making a huge difference in the bottom line for their clients.
Watch the interview to learn more…
