American Advertising Federation Dallas (AAF Dallas) has scouted the best in the business for an expert panel to discuss the many ways programmatic advertising is changing the way we think about media. Now more than ever, advertisers are curious how programmatic advertising – which uses software to tailor advertisements for individuals or specific demographic niches – can enhance their campaign efforts.
The panel will share how advertisers can leverage programmatic media to connect with new and existing customers through placement and strategies. Using the hashtag #askAAF, users will be able to submit their questions directly via Twitter to the assembled programmatic experts. The panel will be facilitated by Scott Bender of Prohaska Consulting and includes:
• Frost Prioleau, CEO and co-founder of Simpli.fi
• Eric Swayne, senior director of Fan Engagement for Funimation/Group 1200
• Matthew Fanelli, senior vice president, Digital MNI, a Time, Inc. Company
• Leah Feigel, team lead, Amnet Group
The Programmatic Advertising luncheon and panel discussion will take place Tuesday, June 14, from 11:15 a.m. – 1:15 p.m. at DoubleTree Hilton Campbell Centre, 8250 North Central Expressway, Dallas, Texas. Individual tickets and tables of eight are available for purchase online beginning at $40-$440. For more information, tickets and sponsorship opportunities, please visit www.aafdallas.org.
About AAF Dallas
Founded in 1908, AAF Dallas is nearly 1,000 members strong and is affiliated with the 10th District of the American Advertising Federation, part of AAF’s national network of more than 200 ad clubs and 40,000 professionals. AAF Dallas, AAF’s 2010-2011 Division 1 Club of the Year, strives to elevate the success of the advertising community through innovation, creative excellence, collaboration, professional development, education and philanthropic endeavors. To find out how to get involved in the Dallas ad community, visit www.aafdallas.org, Facebook https://www.facebook.com/AAFDallas, Twitter https://twitter.com/AAFDallas and Instagram http://instagram.com/aafdallas.
