It is not a sound often heard in Earth orbit, but in the newly-released footage of snack and space history being made, it is clearly there.
*Crunch.*
Doritos on Monday (Oct. 21) is releasing its first ad filmed in space and it is filled with the sound of astronauts “crunching” down on the brand’s first-ever chips to leave the planet.
As exclusively first shared by collectSPACE, the online video spot shows Polaris Dawn crewmates Jared Isaacman, Scott “Kidd” Poteet, Sarah Gillis and Anna Menon each snacking on one of the “Zero Gravity Cool Ranch” Doritos chips as they floated weightless aboard a SpaceX Dragon capsule last month.
The limited edition, safe-for-space version of Doritos was launched on the recent mission as part of an effort to raise funds for pediatric cancer research being conducted at St. Jude’s Children’s Hospital.
“Hey, thanks Doritos! Thanks for supporting St. Jude’s. We appreciate this snack,” Isaacman said, as captured in a behind-the-scenes clip.
Chris Bellinger, CCO PepsiCo Foods, stated on LinkedIn, “bucket list item completed! WE GOT DORITOS INTO SPACEa nd filmed an ad. Turns out you can hear crunches in space.
If you haven’t heard, we sent Doritos into outer space! 🚀🪐🧑🚀🔺 And to mark the occasion the Doritos team filmed the first EVER chip ad in SPACE! Check out some of the footage and be on the lookout for campaign.
Still so cool to me to see Doritos floating in zero G!
In partnership with St. Jude’s and Polaris Dawn, the hashtagDoritos Frito-Lay team created a COOL RANCH® Zero Gravity Flavored Tortilla Chip – you heard me right – its a SPACE CHIP making CHIPstory (had to do it) to help raise awareness for St. Jude lifesaving and stellar purpose.
Not to mention the chip has been specifically formulated / designed for deployment into space and is NASA approved. (Because there are rules to chips going in space…obviously. And we have an amazing R&D team)
check out the full article at and look for the spot to run through Good loop for more donations to St. Jude Children’s Research Hospital
