Production

Chili’s Global: The Art of the Burger – MindHandle Creates Interactive Destination

Written by MindHandle

Hamburgers Are Art – Chili’s Sculpts New Flavor Combos

Hamburgers are a part of the Chili’s DNA. We owe our existence to the amazing burgers we’ve been serving since 1975. Chili’s is recognized globally for their excellent burgers, so the goal for this platform was to reinvent one of their classics in a differentiated way and serve it uniquely with a restaurant experience that competitors couldn’t replicate.

The Challenge: MindHandle was challenged to develop a flexible food platform to be used globally with food innovation that redefines the burger category, paired with a memorable dining experience that reclaims Chili’s leadership in burgers and differentiates them from the competition.

From this, the Art of the Burger was born. A fun, interactive destination where guests create memorable experiences while enjoying the chefs’ newly elevated takes on a Chili’s classic.

The Platform: Working in the medium of fresh ingredients and with over 40 years of experience in the creation of amazing burgers, Chili’s is sculpting new flavor combinations with the same passion as the world’s great artists. Our guests are the connoisseurs, the seasoned critics who will appreciate these works of art.

Check out the work below



 

 

 

About the author

MindHandle

ABOUT MINDHANDLE
MindHandle is a Dallas-based employment branding agency that helps companies with large, distributed workforces attract, engage, and retain top performing employees. The company crafts compelling brand stories that employees connect with, resulting in better vision, corporate alignment, brand value, and business growth. The company was created by senior leaders with experience spanning creative, technology, corporate marketing, employee engagement and training.