3Headed Monster (3HM), an independent Dallas-based creative agency, has been tapped without review as creative agency of record for Freddy’s Frozen Custard & Steakburgers.
3HM has served as the brand’s social media agency for the past year, significantly boosting engagement and followers across all platforms and leading to the AOR win. The agency’s innovative campaigns and strategic engagements have elevated Freddy’s social media presence while showcasing 3HM’s strength in connecting brands with their audiences in unexpected and effective ways.
“3Headed Monster brings a unique blend of creativity and strategic insight that aligns perfectly with Freddy’s vision,” said Freddy’s Chief Marketing Officer Erin Walter. “This partnership represents a significant step in our journey toward becoming a household name. I’m confident that 3Headed Monster’s innovative approach will not only enhance Freddy’s brand identity but also drive consumer engagement and loyalty across the nation.”
Freddy’s, a rapidly expanding chain in the fast-casual restaurant category, is the latest in a series of emergent restaurant brands to partner with 3Headed Monster. The agency, whose current clients in the category also include Tropical Smoothie Cafe and Cicis Pizza, plus past work with brands like Wingstop and Nothing Bundt Cakes, specializes in helping brands “wreak havoc” in their category – challenge the status quo to disrupt and lead their industries.
“Freddy’s is a hot, growing brand in the fast-casual space, and we’re incredibly excited to help write their story,” said 3HM Founder, Creative Chairman and CEO Shon Rathbone. “They fit squarely in our sweet spot, and we know how to help them take the next step.”
This announcement comes as 3Headed Monster gains national acclaim, bolstered by its recognition as a two-time Ad Age Small Agency of the Year and its expanding roster of innovative clients.
Freddy’s Frozen Custard & Steakburgers continues to capture national attention as it grows its footprint in the highly competitive fast-casual sector. New work from 3Headed Monster will begin rolling out with Freddy’s 2025 promotional efforts.
To learn more about 3Headed Monster and how they’re helping brands shape the future, visit www.3headedmonster.com.
About Freddy’s Frozen Custard & Steakburgers
Freddy’s Frozen Custard & Steakburgers is a leading fast-casual franchise concept with over 500 locations across 36 states nationwide. Founded in Wichita, Kansas, in 2002, the brand offers a unique combination of cooked-to-order steakburgers, all-beef hot dogs, shoestring fries and other savory items, along with freshly churned frozen custard treats. The brand is known for operating the Freddy’s Way, where guests experience genuine hospitality and food prepared fresh with premium ingredients. This signature approach has fueled Freddy’s ongoing growth throughout the U.S. and garnered national recognition from industry-leading rankings, including being named No. 15 on Fast Casual’s Top 100 Movers + Shakers, No. 67 on Entrepreneur’s Franchise 500, No. 62 on Technomic’s Top 500 and No. 7 on Yelp’s 50 Fastest Growing Brands. For more on Freddy’s, visit the Newsroom and follow us on Facebook and Instagram. For more information about development opportunities, visit https://freddysfranchising.com/.
