Integer Dallas recently completed a promotional project for Synchrony Bank that includes a promotional tie-in with Marvel Entertainment’s upcoming release of Capt. America: Civil War (in theaters May 6). Synchrony is an online bank with very low awareness in the marketplace so we utilized a movie property with a relatively broad following with the goal of building awareness. The campaign launched April 8.
The highlight of the campaign is a series of videos that demonstrate the core idea that “Saving the world is hard. Saving with Synchrony Bank is easy.” There are four separate videos that all provide a different twist on the difficulty of being a super hero. The campaign, primarily comprised of digital and social media, runs thru the end of May.
Watch “Purse Snatcher” below. Check out the rest of the videos to see the great work!
https://youtu.be/uKMWDL0y_AA
