As we kick off another year of exciting opportunities with Avocados From Mexico, it hit us that this year marks our 11th year of this amazing partnership. To celebrate all the great work, we thought we’d ask CEO Kristian Bottini a few questions.
First, A Little Background
Talk about how our partnership with Avocados From Mexico began.
Our journey with Avocados From Mexico began with a pivotal project that set the stage for a longstanding partnership. We were approached to create a landing page for a foodservice innovation they were launching that year. The success of that initial project quickly led to a request for another landing page.
Our relationship really took off when the digital department reached out to us with an urgent need—they were searching for a reliable agency to help complete their site development. It was a moment of serendipity; the timing was perfect. Despite the complexity of developing not one, but two sites, we eagerly took on the challenge.
This cemented our role as a trusted partner. Since then, we’ve collaborated closely and delivered innovative digital solutions across the entire Avocados From Mexico organization that help them stay ahead in the market.
Evolution of the Partnership
How has the relationship with AFM evolved over the past decade?
Our relationship has really grown into a robust, strategic partnership where we are closely aligned with nearly every aspect of their business, from digital innovation to creative concept development and advanced software solutions. There’s a trust and synergy between our teams, enabling us to support AFM in new and exciting ways.
Our ability to bring innovative ideas and implement them effectively across departments—such as foodservice, shopper, and digital—has driven our success. By leveraging our deep insights into their business, we present cohesive strategies that align with Avocados From Mexico’s broader goals.
What are some key milestones or achievements in our partnership?
IBM Watson + AFM: One of the standout moments in our collaboration was during a Big Game campaign where we leveraged IBM Watson’s advanced personalization platform. We analyzed people’s tweets using IBM Watson to align their personalities with specific dog breeds. Then we integrated an API with Adopt-A-Pet, allowing someone to find and potentially adopt the nearest matching dog breed. This campaign wasn’t just a milestone for us in terms of creativity and execution but also in terms of recognition—IBM was so impressed with our work that they actively sought to partner with Avocados From Mexico.
The Avo-matic Food Truck: For the “Avo-matic” food truck campaign, we developed a digital interface that allowed users to place custom orders through giant touch screens. Then, we incorporated proprietary facial emotion tracking technology that added a fun, engaging twist to the ordering process. Diners were invited to smile, and the system measured their grin’s size and duration. Upon meeting the smile requirements, they were celebrated with a reward screen, a shareable photo capturing their smile, and an animated 3D robot that provided them with avocado recipes and hacks. This campaign combined cutting-edge technology with a delightful user experience for a memorable brand interaction.
Avo ChatBot: Another significant achievement was the development of an avocado educational chatbot. This caught the attention of Walmart, leading to an in-store campaign with Avocados From Mexico. It’s well known that securing a campaign with Walmart is no small feat, so this was a first for Avocados From Mexico and a major accomplishment for 270B. We demonstrated our ability to innovate not only for our clients but also for major industry players.
GuacAImole – AI Recipe Generator: In another first for the brand, we launched “GuacAImole,” an AI-driven recipe generator that utilized text and image recognition to create personalized guacamole recipes. This generative AI platform was designed to help sports fans across the country host a “Better Bowl” game-day viewing party with custom guac recipes tailored to their preferences. By integrating AI technologies, Avocados From Mexico was able to engage consumers in a new way, reinforcing the brand’s association with versatile and delicious avocado dishes.
There’s no shortage of things you can create when you bring together a fruit everyone loves and the latest tech innovations. Our work with Avocados From Mexico is a prime example of how we blend creativity, technology, and strategic thinking to deliver impactful results.
Lessons Learned and Best Practices
Can you share any best practices for maintaining a successful long-term client relationship?
In my experience, the foundation of a successful long-term client relationship boils down to two key principles: Communication and Integrity. These elements are not just important; they are essential.
When these principles are at the core of how we operate, we not only meet our clients’ needs but also build relationships that stand the test of time.
Future Outlook
What do you see as the future of our partnership with Avocados From Mexico?
First and foremost, I see us expanding our use of emerging technologies to further enhance consumer engagement. Our past successes with AI-driven campaigns, like GuacAImole, have demonstrated the powerful impact that innovative technology can have on brand interaction. I anticipate we’ll explore new avenues such as augmented reality (AR) experiences, personalized digital content, and advanced data analytics to deliver even more customized and immersive experiences for consumers.
We’re looking forward to pushing the boundaries of what’s possible in omnichannel marketing. The future will likely see us leveraging even more sophisticated cross-channel strategies to reach consumers at every touchpoint, creating a seamless and cohesive brand experience.
Finally, I see our partnership evolving into a true co-creation model, where we work hand-in-hand with Avocados From Mexico to develop not just marketing campaigns, but also new products, services, and experiences that resonate with the modern consumer. This deeper level of collaboration will ensure that both our agency and Avocados From Mexico stay ahead of industry trends and continue to set the standard for excellence in the produce category.
Are there any upcoming projects or initiatives that you’re particularly excited about?
The Big Game is a huge moment for brands, and this year, we’re taking things to an entirely new level. We’ve been working on integrating some cutting-edge technology that I believe will set a new benchmark in consumer engagement.
What excites me the most is how this new tech will allow us to connect with consumers on a deeper level, offering them unique, real-time experiences that are both entertaining and meaningful.
The combination of the Big Game’s reach and our innovative approach is a recipe for something special. I can’t wait to see how it all comes together and how it will resonate with audiences.
Conclusion
What message would you like to convey to Avocados From Mexico as we celebrate this milestone?
I want to extend my deepest gratitude and heartfelt congratulations to the entire Avocados From Mexico team. Reaching this point is a testament to the incredible synergy, dedication, and shared vision that has defined our partnership from the very beginning.
The journey we’ve embarked on together has been nothing short of extraordinary. From groundbreaking campaigns to innovative digital experiences, we’ve consistently pushed the boundaries of what’s possible, setting new standards in our industry.
This milestone is not just a reflection of our past successes, but also a glimpse into the future potential of our collaboration. As we look ahead, I’m excited about the opportunities that lie before us.
Thank you, Avocados From Mexico, for your trust, partnership, and unwavering commitment to excellence. Here’s to many more successes in the years to come!
