When HAGGAR Clothing Co. approached 1820 Productions to relaunch the Haggar Sport Performance Pant, they knew they wanted something special—something that would stand out, creative yet sleek. Director Korey Miller and our team were eager to take on this challenge.
Our team handled every aspect of production, starting with talent casting. We partnered with Wilhelmina to cast our lead male talent, while our female actress, a local from DFW, was represented by The Campbell Agency. With the cast in place, our goal was to craft a video that would capture the pant’s unique ability to transition seamlessly from work to lifestyle, without losing its modern, stylish appeal.
We embraced this opportunity to push the boundaries, bringing cinematic visuals, dynamic angles, and a bold, engaging location to life. Every decision, from the lighting to the pacing, was carefully chosen to elevate the storytelling and ensure precision in execution.
The result? A spot that’s both sexy and attainable—something fresh and unexpected for the HAGGAR brand. By blending high-end aesthetics with an effortlessly cool energy, we’ve redefined the Haggar Sport Performance Pant, creating a piece that not only showcases the product in a whole new light but also grabs attention in a way HAGGAR never has before.
