Greyhound Lines, Inc. has been around for over a century and is certainly the most recognized bus line in the country. It began its first route in 1914 and adopted the Greyhound name in 1929. In 1987 they acquired Trailways, their main competitor, effectively consolidating the two companies into a national bus service.
Over the last decade the company’s has evolved into “The New Greyhound,” by refurbishing buses, terminals and expanding their fleet. It also introduced a refreshed logo and new navy blue and dark gray livery for buses. As older buses were repainted, they were also equipped with Wi-Fi, power outlets and new leather seating with increased legroom.
In addition to these amenities, their marketing initiatives have transformed to support this modernization and the challenges of taking a 105-year old brand into the digital age. With a new website, and an app that makes the booking process easier and quicker, Greyhound has effectively put their customers at the forefront of their ongoing transformation.
AdChat’s Patty Harrison, sat down with Todd Koch, VP of Strategy, Marketing and Customer Engagement for Greyhound, to delve deeper into the fascinating marketing story of this Dallas-based company.
Watch our interview…