Fabulous Food Shoot for KettlePizza Oven
The opportunity for pizza lovers to create homemade, wood-fired pizzas inspired Noonday Pictures’ NoondayPlus, a tabletop tandem division led by director/cameraman Ben Hoffman with second unit DP Mark Fisher, to cook up some of their own.
Exercising his design chops, Hoffman created beautiful kaleidoscopic scenes of ingredients that are deliciously unusual. Shooting over two days using various production techniques including stop motion, motion control, time lapse and high speed, they serve up a spot with a unique personality and esthetic in the pizza world.
“We designed action, beauty and fun into each shot.”
— Ben Hoffman