Search
Friday 22 June 2018
  • :
  • :

NoondayPlus Captures Fire and Essence for KettlePizza Oven

NoondayPlus Captures Fire and Essence for KettlePizza Oven

Fabulous Food Shoot for KettlePizza Oven

The opportunity for pizza lovers to create homemade, wood-fired pizzas inspired Noonday Pictures’ NoondayPlus, a tabletop tandem division led by director/cameraman Ben Hoffman with second unit DP Mark Fisher, to cook up some of their own.

Exercising his design chops, Hoffman created beautiful kaleidoscopic scenes of ingredients that are deliciously unusual. Shooting over two days using various production techniques including stop motion, motion control, time lapse and high speed, they serve up a spot with a unique personality and esthetic in the pizza world.

“We designed action, beauty and fun into each shot.”

— Ben Hoffman

Watch spot…



identicon

What defines Noonday is the ability to employ equal parts creativity, technology and sweat equity into continuously perfecting their craft. Our people are dreamers, thinkers, innovators, collaborators and problem solvers. And they bring every weapon in their arsenal to the table to ensure a final product that’s impossible to resist. Whoever said size doesn't matter hasn't visited Noonday Pictures. This 10,000 square-foot facility is equipped with two stages, two commercial kitchens, two motion control rigs, Mobot™ and the client area alone dwarfs most East Coast studios.