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Sunday 26 May 2019
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Check Out a Cornucopia of Motion Control Moves in Michael O’s Pizza Hut Demo

Check Out a Cornucopia of Motion Control Moves in Michael O’s Pizza Hut Demo

Michael O with Noonday Pictures decided to create a cornucopia of motion control moves for his demo spot for Pizza Hut. We caught up with him to find out a more details of the shoot.

AdChat DFW: Why did you decided to do demo spot for Pizza Hut?

Michael O: I just wanted to try doing a pizza demo and throw everything at it, so I did it in this spot. There is time lapse, moving time lapse and motion-controlled time lapse when it’s cooking, plus high speed. It’s got 2000 frames per second falling with a camera shooting under it, and a shot of our hero behind the cheese pull…you can see the person through the cheese pull. It’s even got a drone shot. I shot off a tripod, a dolly and a slider. Pretty much everything is there except 3D. I just thought it should be a little bit unconventional, an overly energetic, traumatic (laughs) food commercial with a narrative that made sense and have an abundance of motion. I definitely did that.

Watch spot…



Noonday Pictures

What defines Noonday is the ability to employ equal parts creativity, technology and sweat equity into continuously perfecting their craft. Our people are dreamers, thinkers, innovators, collaborators and problem solvers. And they bring every weapon in their arsenal to the table to ensure a final product that’s impossible to resist. Whoever said size doesn't matter hasn't visited Noonday Pictures. This 10,000 square-foot facility is equipped with two stages, two commercial kitchens, two motion control rigs, Mobot™ and the client area alone dwarfs most East Coast studios.