Wingstop the brand made famous for its cooked-to-order chicken wings, iconic flavors and housemade ranch – is bringing flavor to the world while all eyes are on Paris for the summer events. Wingstop is opening a pop-up restaurant called “House of Flavor” (Maison des Saveurs) in the heart of Paris, attracting fans with craveable sauced-and-tossed wings and bold experiences that bring Wingstop’s flavor to life. At one of our more than 2,000 restaurants in the U.S., fans can get their flavor fix with the Summer of Flavor Bundle – complete with wings, fries, corn, dips and drinks.
In Paris … Enter Wingstop’s “House of Flavor”: A Taste of Street Culture
“House of Flavor” marks the beginning of larger growth plans in Paris, with the potential for over 200 Wingstop restaurants in France. Celebrating its entrance into the city, Wingstop’s “House of Flavor” restaurant and experience is open to the public from July 27 to August 10*. Located at the historic La Caserne – 12 Rue Philippe de Girard, 75010 Paris – the activation is expected to draw over 50,000 visitors. Fans will enjoy free wings, hand sauced-and-tossed in five of Wingstop’s most iconic flavors, along with a side of seasoned fries and freshly-made ranch.
While fans indulge in their favorite flavors, they can experience various events at “House of Flavor”:
- Entertainment: 3×3 basketball showdowns, breakdance performances, dance battles and streaming of sporting events
- Music: A club featuring a stylish lineup of Parisian DJ collectives from Tuesday to Sunday. A major music night on August 8 will bring together big names from the hip-hop and rap scene
- Fashion: Stylish cuts from an acclaimed barber, trend-forward nail art manicures and exclusive merch up for grabs
- Art: Tattoos offered and exclusive works by Parisian graffiti artists
Those interested in visiting can find more details here and follow @Wingstop.fr on Instagram and TikTok for the latest information. Wingstop’s wings, sides and fries will be available on select delivery marketplaces following “House of Flavor,” with the opening of the first of its Paris restaurants expected later in 2024.
At home … Indulge in Wingstop’s Summer of Flavor Bundle
While the excitement unfolds in Paris, Wingstop is giving fans back home in the U.S. the ultimate flavor bundle. The Summer of Flavor Bundle comes with 25 boneless wings, a large fry, a side of Cajun Corn, three dips and two 20oz drinks, available nationwide for just $24.99**. Fans can order online at Wingstop.com or through the Wingstop app to indulge in bold flavors while cheering on their favorite teams.
“Our mission at Wingstop is to Serve the World Flavor and there’s no better stage than Paris this summer as flavor fans from around the world transcend on the iconic city,” said Wingstop’s Chief Brand Officer, Melissa Cash. “Whether at the ‘House of Flavor’ pop-up or getting fans’ flavor fix with the Summer of Flavor Bundle, this is an exciting step as we scale Wingstop into a Top 10 Global Restaurant Brand.”
