Dallas area based Twelve 37 Filmworks is expanding its body of work, and is showcasing it with a new YouTube channel. The production outfit, owned by feature film and music video director Steven Gaddis, was founded in 2019 to unleash his film, Live from the Astroturf, Alice Cooper, on the world. That film saw immediate success as it toured film festivals across the world, and is in preparation for release on video and streaming platforms. Live from the Astroturf, Alice Cooper was followed by a number of music videos from artists including Alice Cooper, Halls of the Machine, and The Polyphonic Spree.

Now the award-winning music-based film production outfit is branching out to include high-end promos and ads for businesses. September saw the first promo campaign for ER Of Texas debut. It was followed in October with the first ad for The Shops At Legacy North. Both were clients of Magen Communications, who sought out Gaddis for videography and editing. He was happy to apply his directing and editing skills in a new way. As he put it, “Just like musicians are passionate about their songs, local business owners and managers get excited about their brand and products. It’s that passion that sparks my inspiration. It’s great to see their efforts come together, expressed in sound and video!”

The YouTube channel, conveniently titled “Twelve 37 Filmworks,” currently showcases both music videos and promos the company created in the past year, but will soon include more of Steven Gaddis’s previous work as well as the company’s future output as it becomes available.