Photo Credit: ‘Only Murders in the Building’ Tostitos Mystery DipHulu

Chris Bellinger, CCO PepsiCo Foods US shared this on LinkedIn today:

Only Murders in the Building? How about only Tostitos Dips in the building??

The team put together this amazing interactive partnership kit (clues, black lights, and even a false bottom!) ripped straight from the shows universe with Hulu in honor of the 5th season of hit series staring Martin Short, Selena Gomez, and Steve Martin (I’m massive fans of all of them!).

IYKYK – Martin Shorts character Oliver Putnam has an unrivaled love for “dips for dinner” so the team tapped into the fandom and introducing a limited-time mystery flavor called “Oliver’s Dip.” So keeping with the theme of the show, the flavor of our latest innovation is a complete mystery 👀 you’ll have to try it for yourself. Made without artificial flavors and no colors added, it’s up to dip lovers everywhere to crack the case. Is it creamy? Is it tangy? Only one way to solve that mystery…..

Head to @Tostitos on Instagram for a chance to win an exclusive kit complete with “Oliver’s Dip” and crucial clues to solve the flavor mystery within. Enter to win at Tostitos Instagram page: https://lnkd.in/g3xygVdU and let us know what you think!

PepsiCo Frito-Lay Brand:
Hernán TantardiniJess Spaulding Lauren Creed Courtney Holbert Ashley Farrell Megan Burnside Astrid Pérez Martín Melody Macaluso

PR:
Melissa Cappabianca Lindsey Smith Ketchum

Legal:
Nur Kara Jenny Allenbaugh Linda Wimberly

R&D:
Erika Beck

D3 @ PepsiCo Foods US:
Kelsey Greer Tina Gorena Chase Rodriguez @Helen Getachew
Isaac Pagán Muñoz Arturo Sheimberg Brielle Patton @Jacob Galante Jason Burris Krisha Patel Allie Kainz Madelyn Bane Madi Getgood Stevie Miller @Michaela Bond Cilla S. Hana Golden Casi Otte Molly Alesi RC Maxfield Christian H. Brooks Hess