Search
Monday 25 March 2019
  • :
  • :

The Barbershop Marketing Wins IFEA/Haas & Wilkerson Pinnacle Awards for Cottonwood Arts Campaign

The Barbershop Marketing Wins IFEA/Haas & Wilkerson Pinnacle Awards for Cottonwood Arts Campaign

David Atkins-Creative Director at The Barbershop Marketing

The International Festivals & Events Association (IFEA) recently awarded five prestigious  IFEA/Haas & Wilkerson Pinnacle Awards for the advertising campaign and components supporting the 2018 Cottonwood Art Festival – produced by the City of Richardson Parks & Recreation in Richardson, Texas. The Barber Shop Marketing creative team, led by David Adkins, is responsible for the innovative creative in the winning categories including:

GOLD – BEST EVENT INVITATION

GOLD – BEST VOLUNTEER PROGRAM

SILVER – BEST RADIO PROMOTION

BRONZE – BEST COMMEMORATIVE POSTER

BRONZE – BEST OTHER MERCHANDISE

BRONZE – BEST STREET BANNER

 

Awards were handed out at the 63rd Annual IFEA Convention, Expo & Retreat, presented by Haas & Wilkerson Insurance, in San Diego, California, U.S.A., on October 1, 2018.

Sponsored by industry leader Haas & Wilkerson Insurance, the professional competition draws entries from some of the world’s top festivals and events.  Awards were presented in 69 different categories in total including Best TV Promotion; Social Media Site; Commemorative Poster; Sponsorship Program; Parade; Educational Program, Accessibility Program; Children’s Program; Social Media Campaign; Merchandising Program in addition to the highest award given by the IFEA in recognition of those Festivals and Events who have a balance of all the elements necessary to ensure a successful event – the Grand Pinnacle.

IFEA President & CEO, Steven Wood Schmader, CFEE said, “The IFEA/Haas & Wilkerson Pinnacle Awards Competition recognizes the outstanding accomplishments and top quality creative, promotional, operational and community outreach programs and materials produced by festivals and events around the world.  Striving for the highest degree of excellence in festival and event promotions and operations in every budget level and every corner of the globe, this competition has not only raised the standards and quality of the festivals and events industry to new levels, but also shows how event producers can use innovation and creativity to achieve a higher level of success.”

Amy Hall, owner of The Barber Shop Marketing, said, “The Barber Shop Marketing has been working with the City of Richardson on the Cottonwood Arts Festival for almost a decade. We consider ourselves extremely lucky to come to work every day and do what we love for the clients who mean so much. The recognition by such an esteemed organization, mirrored by our drive to produce creative, quality work shows our collective commitment to an innovative healthy, happy and successful agency.”

The Barber Shop Marketing is a full-service marketing and advertising agency in Dallas with category-leading clients including Baker Brothers Plumbing and A/C, DFW Airport, Dallas County Community College District, City of Richardson. Their specialization includes advertising, creative, media, digital, social media, public relations and search optimization. For more information about The Barber Shop Marketing, visit www.thebarbershopmarketing.com or phone 214-217-7177.

Follow The Barber Shop Marketing on Facebook at www.facebook.com/thebarbershopmarketing

or on LinkedIn at https://www.linkedin.com/company/the-barber-shop-marketing.