Scott Baradell, CEO of unified PR and marketing agency Idea Grove, has announced the planned publication of his first book, Trust Signals: The New PR.
Idea Grove ranks as one of the top 25 technology PR firms in the United States, according to industry trade publication O’Dwyer’s.
For more than 15 years, Scott has been a thought leader on the future of public relations. He created one of the original PR blogs, Media Orchard, which at one time had a larger audience than PRWeek. His focus in recent years has been on growing his agency by helping his technology clients grow.
In 2020, Scott began writing Trust Signals: The New PR, outlining a new framework for the practice of public relations, to be published by Lioncrest in 2021. Put simply, “trust signals” are evidence points, from media coverage and online reviews to website “trust badges” and other trust symbols, that make people believe in your brand. The book shares a new framework for PR centered on building and promoting trust.
Scott has an Accreditation in Public Relations (APR) from the PRSA and speaks on PR and marketing topics at industry events nationwide.