August 17, 2022
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Firehouse Adds Creative Director, Niki Drellow to Their Growing Team
Firehouse Posted On July 25, 2022


Niki Drellow is a Creative Director with a flair for copy. His industry experience has seen him cover a diverse range from boutique creative shops like Vitro and Mutt Industries to larger agencies like AKQA and even client-side at Brooks Running.

Drellow prides himself on team-building — especially helping mentor and develop younger creatives so they have great formative experiences and shirk some of the conventions of older ways of thinking about the creative process. He also advocates that if individuals can feel unafraid to raise their hands when they need help or when they can offer it, the whole team can be free to make better work overall.

In addition to Creative Director, Drellow has held less official titles like motorcycle racer, fat biking enthusiast, midship grinder, boatswain, backpacker, gravel cyclist, ADV rider, sim racing nerd, Carhartt spokesperson wannabe, and spiritual seeker. His next adventure is in Dallas at Firehouse, and he couldn’t be more excited.


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Imaginuity Names Tony Osterhaus Executive Director of Client Partnerships
Imaginuity Posted On March 29, 2022


Imaginuity® has appointed Tony Osterhaus as Executive Director of Client Partnerships, a role that brings him back to the second largest independently held agency in the Southwest, where he previously spent seven years. Osterhaus returns to manage both the client partnerships and project management teams to ensure they are delivering the transformative results Imaginuity’s clients have come to expect from the award-winning integrated marketing agency.

“We’re thrilled to have Tony in this key role where he’ll make sure we’re doing for our clients what we say we’re going to do,” said Taylor Calise, CEO of Imaginuity. “It was an easy decision to bring him back based on his previous time with us, during which he helped ensure the quality and delivery of all client-facing work, managing both clients and our internal teams with a deft hand. He was also involved with the development of Imaginuity Centers, which we now offer as Pylot™, a marketing technology solution that allows businesses to manage their digital presence across multiple locations, brands, and websites.”

At Imaginuity, Osterhaus previously served as Executive Director of Delivery, acting as a member of the executive team providing insights and driving agency solutions focused on profitability. He left in 2019 to work as principal consultant for Valent Partners, acting as a solution delivery lead for a national network marketing client. Before first joining Imaginuity, Osterhaus was a managing consultant at Pariveda Solutions, working with, among others, a consumer electronics accessory company, retail energy CIS service provider, business process and IT outsourcing firm, and private airline services company.

Osterhaus earned a bachelor’s degree in management information systems from the University of Iowa and is an active volunteer in his community.


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Top Award-winning Wade Alger Joins Firehouse as Chief Inspiration Officer
Firehouse Posted On February 24, 2022


The Award Winning “Hump Day” Writer Joins Firehouse as they kick off 25 years in business and Ad Age Best Place to Work win.

Firehouse, a highly creative and unconventional independent advertising agency, has hired powerhouse creative, Wade Alger as Chief Inspiration Officer. Alger was behind the Geico ads Unskippable, Happier Than (hump day), and Did You Know that helped the brand go from ninth to the number two auto insurer in the country. He also co-wrote the “The World’s Biggest Asshole” for Donate Life – which led to a more than 600% increase in organ donation registrations. In addition, Alger helped create the award-winning site We Chose the Moon and Clouds Over Cuba for the John F. Kennedy Presidential Library and Museum.  

This strategic new hire kicks off Firehouse’s 25th year in business and recent industry recognition from Ad Age as one of the Best Places to Work in 2022. Alger will add to the firm’s momentum and talented creative roster as he helps lead and inspire the team of creatives, blazing a trail in the brand-building space.

“There’s a reason why big agency talent like Wade is migrating to smaller shops. There’s less bureaucracy, fewer barriers to creativity and greater access to clients”, said Tripp Westbrook, President and Chief Creative Officer, Firehouse.  “Wade’s arrival shows our intent to continue punching above our size and being a highly valuable, highly creative resource for clients of all sizes.”

“I really do think small is the new big. Clients are looking for agencies like Firehouse – with more transparency, more creative engagement on their business, and most important, they’re looking at agencies to see who exactly will work on their business. When you’re a smaller, independent agency like Firehouse, the people in the room are the ones working on your account. That level of focus and firepower is hard to ignore, which is why we’re seeing even large clients take notice,” said Alger.

Firehouse is an award-winning advertising agency founded on the idea that unconventional thinking leads to transformative ideas and that relationships, character and trust will always trump buzzwords, politics and bravado. Key clients include Lennox, Trupanion, Stryker, Coinstar and Mary Kay. In this newly created role, Alger will be a creative catalyst across all clients and look for opportunities to amplify the ideas and the work wherever possible.

“The year is off to a great start and we have a lot to celebrate. Wade is an amazing writer with fresh ideas, and he joins our talented team of creatives as we celebrate the 25th anniversary of the firm in addition to being named among the top 10 agencies on Ad Age’s Best Places to Work 2022 list,” said Steve Smith, CEO, Firehouse. “We’re able to draw incredible talent like Wade because we have a people-centric approach to agency culture, and we treat our staff as our most valuable assets. I really believe that smaller, independent agencies drawing national caliber talent like Firehouse are the future of creativity.”

Alger’s work has won 57 Cannes Lions, 38 One Show pencils, nine D&AD pencils and countless FWA and Art Directors Club awards. His work also won several industry AICP awards and multiple ANDYs, Webby and CA awards as well as two EMMY nominations and one EMMY win.

Creativity Magazine named Alger one of the Top 10 most awarded writers, and Business Insider named Alger one of the 25 most creative people in advertising.


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Imaginuity Names Angela Sweeney Executive Director of MarTech Agency, Pylot™
Imaginuity Posted On February 3, 2022


Appointment to Steer Growth of Digital Marketing Platform in Commercial Real Estate Sector

Imaginuity® has named commercial real estate (CRE) industry and marketing veteran Angela Sweeney as Executive Director of Pylot, a marketing technology solution that allows multi-location businesses to launch and manage their digital presence across multiple locations, brands, and websites. Sweeney joins the award-winning integrated marketing agency, the second largest independently held agency in the Southwest, from Peterson Companies, where she most recently served as Chief Marketing Officer.

“I’ve had the privilege of working with Angela for more than a decade, and am thrilled to welcome her to the fold,” said Corbett Guest, President of Imaginuity. “Angela’s input as a client of Pylot’s precursor, Imaginuity Centers, helped inform Pylot’s development. Further, her expertise in integrated marketing for real estate developers uniquely qualifies her to lead increasing Pylot’s market share in the CRE industry.”

At Peterson, Sweeney provided strategic marketing and communications support across a variety of real estate verticals including retail, multi-family residential, Class A office, self-storage and industrial developments. Before joining Peterson in 2011, she was Vice President of Marketing for Madison Marquette, where she developed innovative portfolio-wide marketing initiatives for a diverse retail portfolio including regional malls, open-air lifestyle centers, and ground-up developments. Over the course of her more than two-decade career, she has held marketing leadership roles at some of the industry’s more prominent developers including The Mills Corporation, The Rouse Company and Urban Retail Properties.

“A great web presence is the foundation of any marketing effort in the CRE space, and Pylot is a gamechanger for marketers looking to enhance their digital presence for individual centers or across entire portfolios,” added Sweeney. “I’m excited to join the team, and look forward to helping the sector leverage Pylot, and where possible, couple it with Imaginuity’s industry-leading search, data analytics and media buying to create digital marketing programs that will drive results.” 

Already live with both Jones Lang LaSalle and Property Management, Inc., Pylot substantially reduces the time and cost required for companies to launch individualized brand sites, freeing valuable marketing resources for other efforts. Pylot unifies marketing efforts by integrating marketing automation, analytics and customer relationship management (CRM) system APIs, resulting in greatly enhanced efficiency and performance. Additionally, Imaginuity’s 24/7 in-house Pylot customer support team diligently monitors ever-changing search algorithms to help Pylot users maintain search engine marketing visibility.

Sweeney earned a master’s degree in organizational management from the University of Phoenix, and a bachelor’s degree in business administration from Towson University. She is a board member of the Maryland Marketing Partnership, and member of ICSC.

 


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Hawkeye Appoints Tina Posey as CEO
Hawkeye Agency Posted On January 17, 2022


Hawkeye, a fully-integrated marketing agency within Publicis Groupe, today announced the appointment of Tina Posey as Chief Executive Officer (CEO).

Posey joins Hawkeye from Omnicom Group, where she served as CEO of Javelin Agency. Tina’s expertise in performance- and precision marketing and her human-centric approach to leadership has led to a substantial track record of deep client partnerships across a diverse set of brands, including AT&T, Novartis, Hyatt Hotels, Citibank, American Express, Best Buy, Mercedes-Benz, Sparkling Ice, and USAA, among others.

“I have long been impressed by Hawkeye’s ability to translate robust data into creative brand experiences that fuel results. I am thrilled to join Hawkeye and Publicis Groupe at a moment characterized by undeniable market resonance of the Power of One promise,” said Posey. “In partnership with the Hawkeye leadership team, I look forward to helping our clients forge meaningful relationships with their customers through our expertise in CRM and Commerce that is underpinned by truly outstanding creativity.”

Based in Dallas, Posey will report to Jem Ripley, CEO, Publicis Digital Experience Group U.S. She succeeds W. Joe DeMiero in the role of CEO.

“Hawkeye has always been ahead of the curve in recognizing the power of brand humanity in a crowded marketing landscape of increasingly distracted consumers,” said Ripley. “Tina is the perfect choice to lead Hawkeye as we continue to level up our industry-leading CRM and Commerce solutions to make an impact for the brands we serve. We thank Joe for his many contributions to our clients, our people, and our business and wish him the best.”

A leading CRM agency, Hawkeye is a point of infusion for Epsilon data following Publicis Groupe’s $4B acquisition. The heart of Hawkeye’s experience orchestration (XO) is Let’s Human™—an operating system designed to distill myriad data points to singular consumer profiles and anticipate people along their consumer journeys.


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Production
charlieuniformtango Names Marissa LaCour Chief Financial Officer
charlieuniformtango Posted On December 9, 2021


James Rayburn, charlieuniformtango owner/CEO, announced Marissa LaCour has been named Chief Financial Officer.

As CFO, Marissa will be responsible for performing and managing financial actions of the company, managing financial planning and budgets, acting as liaison with bankers, insurers, accountants, and other vendors regarding financial transactions, plus spearheading charlieuniformtango Human Resources activities to improve communication, efficiency and streamline processes.

Marissa was born in Lafayette, Louisiana and lived in Nigeria, Africa for two years. She brings 20 years of financial experience to her role as CFO, previously working as bookkeeper/operations manager in the advertising industry and most recently as a CPA working with small businesses and individuals. She graduated from UT Arlington in 2004 with a BA in finance and earned her master’s in professional accounting from UT Arlington in 2014. She received her CPA certification from the Texas State Board of Public Accountancy in 2016.

“My husband, Deedle LaCour, is an owner/senior editor of charlieuniformtango, so I’ve felt like a member of the Tango family for 20 years,” Marissa says.  “I’m excited to be officially on board. I’ve known James for as long as I’ve known Deedle – we’ve been friends since we were teenagers.  I had the opportunity to work with them as a producer on the music documentary “FILMAGE” that we released in 2014. We learned then that we worked well as business partners, so this seemed like a very natural move. I’m excited to modernize all the accounting and financial processes to make things as efficient and successful as possible. When things run smoothly internally, clients benefit.”

James concludes, “Spend any time at all with Marissa and you’ll see how much she loves a challenge, that’s a great trait to have in this industry. She helped us manage the financial details when Deedle, Joey, and I purchased Tango, and we had no doubt she’d be a valuable addition to our executive team.  Besides her accounting skills, she’s also brilliant at strategizing. Knowing things are running efficiently internally, we’re each able to concentrate on doing our best work for our clients. She’s a perfect fit for our team as we go into the future, and we’re so glad she agreed to join us.”


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