December 5, 2022
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Tracy-Locke Names Curt Munk Chief Strategy Officer 
Tracy Locke Posted On September 15, 2022


Munk joins Tracy-Locke from VMLY&R COMMERCE to lead agency’s strategic vision and further strengthen compelling commerce offerings.

Curt Munk is joining Tracy-Locke, a leading commerce and communications agency, as Chief Strategy Officer (CSO). This is the latest move in a set of strategic business decisions for the agency that started with the naming of Tina Manikas as President last June, followed by its expanded executive leadership board last September, and most recently, the agency’s ‘Compelling Commerce’ repositioning in August.

As CSO, Munk will lead strategy and CX planning teams across all global offices, focusing on creating Compelling Commerce strategies that inspire innovation and shape the future for Tracy-Locke’s clients.

“We’re at an exciting crossroad for Tracy-Locke as we start to culminate the strategic business decisions we’ve made this past year,” Manikas said. “As we continue to drive Tracy-Locke into its next era, I’m thrilled to welcome Curt Munk to our executive leadership board. After working together previously, I know his tireless push for innovation at every level and deep strategic commerce marketing knowledge will continue to shape our capabilities and focus on creative excellence and forward thinking – all with Compelling Commerce at the center.”

Munk’s creative approach to commerce is driven by his background in behavioral economics and strategic planning that applies human insights across cultural, social, technological, and economic arenas to guide consumers to buy. At Tracy-Locke, he will use his expertise connecting consumer behavior to Compelling Commerce solutions via sound strategy, new tools and capabilities that accelerate brand growth. His short-term priorities include developing deeper full-funnel commerce solutions for consumers and brands, helping the agency re-center on the principles of Compelling Commerce, and building a strategic culture of innovation.

“Our industry is at a turning point where the skills and knowledge that got us to commerce success in 2022 serve as an exciting foundation for the skills and capabilities that are now required for commerce success moving forward,” Munk said. “This is why the idea of Compelling Commerce drew me to Tracy-Locke as a refreshing vision with potential to make a real impact on the industry. I consider myself a passionate student of shopper behavior and appreciate Tracy-Locke’s roots in creativity that drives innovation.”

Before joining Tracy-Locke, Munk led the innovation and thought leadership practice at WPP’s VMLY&R COMMERCE with additional experience leading the strategic planning groups at several global agencies, including FCB Global, Epsilon (Ryan Partnership) and Saatchi & Saatchi X. His global commerce expertise includes shopper marketing, retail shop design, DTC and e-commerce, packaging, promotion, influencer marketing and merchandising solutions for many major brands, including Coca-Cola, Nestlé Purina, ABInbev, P&G, Walmart and SAMSUNG, among others.


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TRG Announces New Head of Analytics and Insights
TRG Posted On September 12, 2022


Role is part of agency’s newly formed strategy collective

TRG announced the appointment of Theo Medeiros as head of analytics and insights. Medeiros has a vast array of experience in business analytics, data strategy, technology and artificial intelligence. Most recently, he served as director of analytics and technology for Dominion Harbor Group, and before that he was manager of analytics and strategy for the Metropolitan Museum of Art. He also founded the iAspire Fellowship Program to train youths in artificial intelligence. His new role reports to Chris Ferrel, chief strategy officer.

“After our first conversation, I knew we had not only found a brilliant data strategist in Theo, but found someone who would champion the next generation of creativity at TRG. He’s a coach, mentor and if-it-doesn’t-exist-I’ll-create-it leader,” said Ferrel. “The path to better audience insights requires better data, but data alone is not enough – leaders like Theo make the difference. He brings our clients world-class analytics expertise and a proven approach that blends science and art. We can’t wait to get started.”

Medeiros’s role will fall within the agency’s strategy collective, which brings together brand strategy, media strategy, digital strategy and data strategy. Medeiros will lead the group in turning data into actionable insights, improving how brands connect with people in a changing multicultural, global marketplace.

Immediately, he will begin developing a roadmap for growing the analytics and insights team of strategists, analysts and data managers. They will partner closely with creative teams, using data science to support creativity across TRG. New analytics products will focus on deeper audience insights, interest-based communities and elevated data strategies to help TRG clients earn their audiences’ attention in new ways.

“TRG fosters a culture of innovation, collaboration, inclusivity, boldness and customer-first that is dear to my heart and motivates me to do my best work,” said Medeiros. “I’m enthused to collaborate with the diverse and talented minds at TRG to continue to innovate, discover and deliver new products to our clients.”

Medeiros has a master of science degree from NYU’s Stern School of Business and a certificate in strategic management from Harvard University. He will complete an MBA in strategy and analytics at UNC Chapel Hill next year.


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American Airlines Names Ganesh Jayaram Chief Digital and Information Officer
AdChat DFW Posted On August 23, 2022


American Airlines today announced that Ganesh Jayaram has been named Executive Vice President and Chief Digital and Information Officer (CDIO), effective Sept. 1. Jayaram will report to American’s CEO Robert Isom.

“Ganesh has a proven ability to drive innovation in large, complex global organizations that are focused on operational reliability,” said Isom. “His leadership style, global expertise and success in building and implementing both business and technology strategy will serve him incredibly well as he steps in to lead our technology team. We look forward to having him join our senior team early next month.”

In his role as CDIO, Jayaram will provide leadership, vision, and direction for American’s technology organization supporting both technical and business strategic objectives. This includes leading and shaping the roadmap for defining the role technology will play in driving customer and team member experiences.

Jayaram joins the airline from Deere & Company where he has led the information technology organization since 2016 and served as its Chief Information Officer. He spent more than 15 years at Deere, holding several key leadership roles, including Vice President of Information Technology, and Vice President of Corporate Strategy & Business Development.

Prior to Deere, Jayaram worked at Danaher Corporation and Canon USA Inc. He began his career at Boston Consulting Group. Jayaram earned a Bachelor of Technology from Indian Institute of Technology (BHU), Varanasi and a doctorate in Materials Science and Engineering from Northwestern University.

Jayaram will succeed Maya Leibman, who previously announced she will be relocating to the United Kingdom for family reasons. Leibman will assist with leading the transition through the end of the year and take on new international responsibilities in 2023. Leibman joined American in 1994 and has served as the airline’s Chief Information Officer since January 2012.

“Maya has been a central leader in American’s evolution over the past decade,” added Isom. “Her leadership has left an imprint on our entire organization, and we are thankful for all that she has done. She has set us up well for this transition and we look forward to her continued leadership at American.”


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Firehouse Adds Creative Director, Niki Drellow to Their Growing Team
Firehouse Posted On July 25, 2022


Niki Drellow is a Creative Director with a flair for copy. His industry experience has seen him cover a diverse range from boutique creative shops like Vitro and Mutt Industries to larger agencies like AKQA and even client-side at Brooks Running.

Drellow prides himself on team-building — especially helping mentor and develop younger creatives so they have great formative experiences and shirk some of the conventions of older ways of thinking about the creative process. He also advocates that if individuals can feel unafraid to raise their hands when they need help or when they can offer it, the whole team can be free to make better work overall.

In addition to Creative Director, Drellow has held less official titles like motorcycle racer, fat biking enthusiast, midship grinder, boatswain, backpacker, gravel cyclist, ADV rider, sim racing nerd, Carhartt spokesperson wannabe, and spiritual seeker. His next adventure is in Dallas at Firehouse, and he couldn’t be more excited.


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Imaginuity Names Tony Osterhaus Executive Director of Client Partnerships
Imaginuity Posted On March 29, 2022


Imaginuity® has appointed Tony Osterhaus as Executive Director of Client Partnerships, a role that brings him back to the second largest independently held agency in the Southwest, where he previously spent seven years. Osterhaus returns to manage both the client partnerships and project management teams to ensure they are delivering the transformative results Imaginuity’s clients have come to expect from the award-winning integrated marketing agency.

“We’re thrilled to have Tony in this key role where he’ll make sure we’re doing for our clients what we say we’re going to do,” said Taylor Calise, CEO of Imaginuity. “It was an easy decision to bring him back based on his previous time with us, during which he helped ensure the quality and delivery of all client-facing work, managing both clients and our internal teams with a deft hand. He was also involved with the development of Imaginuity Centers, which we now offer as Pylot™, a marketing technology solution that allows businesses to manage their digital presence across multiple locations, brands, and websites.”

At Imaginuity, Osterhaus previously served as Executive Director of Delivery, acting as a member of the executive team providing insights and driving agency solutions focused on profitability. He left in 2019 to work as principal consultant for Valent Partners, acting as a solution delivery lead for a national network marketing client. Before first joining Imaginuity, Osterhaus was a managing consultant at Pariveda Solutions, working with, among others, a consumer electronics accessory company, retail energy CIS service provider, business process and IT outsourcing firm, and private airline services company.

Osterhaus earned a bachelor’s degree in management information systems from the University of Iowa and is an active volunteer in his community.


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AdChat DFW  / Advertising
Top Award-winning Wade Alger Joins Firehouse as Chief Inspiration Officer
Firehouse Posted On February 24, 2022


The Award Winning “Hump Day” Writer Joins Firehouse as they kick off 25 years in business and Ad Age Best Place to Work win.

Firehouse, a highly creative and unconventional independent advertising agency, has hired powerhouse creative, Wade Alger as Chief Inspiration Officer. Alger was behind the Geico ads Unskippable, Happier Than (hump day), and Did You Know that helped the brand go from ninth to the number two auto insurer in the country. He also co-wrote the “The World’s Biggest Asshole” for Donate Life – which led to a more than 600% increase in organ donation registrations. In addition, Alger helped create the award-winning site We Chose the Moon and Clouds Over Cuba for the John F. Kennedy Presidential Library and Museum.  

This strategic new hire kicks off Firehouse’s 25th year in business and recent industry recognition from Ad Age as one of the Best Places to Work in 2022. Alger will add to the firm’s momentum and talented creative roster as he helps lead and inspire the team of creatives, blazing a trail in the brand-building space.

“There’s a reason why big agency talent like Wade is migrating to smaller shops. There’s less bureaucracy, fewer barriers to creativity and greater access to clients”, said Tripp Westbrook, President and Chief Creative Officer, Firehouse.  “Wade’s arrival shows our intent to continue punching above our size and being a highly valuable, highly creative resource for clients of all sizes.”

“I really do think small is the new big. Clients are looking for agencies like Firehouse – with more transparency, more creative engagement on their business, and most important, they’re looking at agencies to see who exactly will work on their business. When you’re a smaller, independent agency like Firehouse, the people in the room are the ones working on your account. That level of focus and firepower is hard to ignore, which is why we’re seeing even large clients take notice,” said Alger.

Firehouse is an award-winning advertising agency founded on the idea that unconventional thinking leads to transformative ideas and that relationships, character and trust will always trump buzzwords, politics and bravado. Key clients include Lennox, Trupanion, Stryker, Coinstar and Mary Kay. In this newly created role, Alger will be a creative catalyst across all clients and look for opportunities to amplify the ideas and the work wherever possible.

“The year is off to a great start and we have a lot to celebrate. Wade is an amazing writer with fresh ideas, and he joins our talented team of creatives as we celebrate the 25th anniversary of the firm in addition to being named among the top 10 agencies on Ad Age’s Best Places to Work 2022 list,” said Steve Smith, CEO, Firehouse. “We’re able to draw incredible talent like Wade because we have a people-centric approach to agency culture, and we treat our staff as our most valuable assets. I really believe that smaller, independent agencies drawing national caliber talent like Firehouse are the future of creativity.”

Alger’s work has won 57 Cannes Lions, 38 One Show pencils, nine D&AD pencils and countless FWA and Art Directors Club awards. His work also won several industry AICP awards and multiple ANDYs, Webby and CA awards as well as two EMMY nominations and one EMMY win.

Creativity Magazine named Alger one of the Top 10 most awarded writers, and Business Insider named Alger one of the 25 most creative people in advertising.


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Imaginuity Names Angela Sweeney Executive Director of MarTech Agency, Pylot™
Imaginuity Posted On February 3, 2022


Appointment to Steer Growth of Digital Marketing Platform in Commercial Real Estate Sector

Imaginuity® has named commercial real estate (CRE) industry and marketing veteran Angela Sweeney as Executive Director of Pylot, a marketing technology solution that allows multi-location businesses to launch and manage their digital presence across multiple locations, brands, and websites. Sweeney joins the award-winning integrated marketing agency, the second largest independently held agency in the Southwest, from Peterson Companies, where she most recently served as Chief Marketing Officer.

“I’ve had the privilege of working with Angela for more than a decade, and am thrilled to welcome her to the fold,” said Corbett Guest, President of Imaginuity. “Angela’s input as a client of Pylot’s precursor, Imaginuity Centers, helped inform Pylot’s development. Further, her expertise in integrated marketing for real estate developers uniquely qualifies her to lead increasing Pylot’s market share in the CRE industry.”

At Peterson, Sweeney provided strategic marketing and communications support across a variety of real estate verticals including retail, multi-family residential, Class A office, self-storage and industrial developments. Before joining Peterson in 2011, she was Vice President of Marketing for Madison Marquette, where she developed innovative portfolio-wide marketing initiatives for a diverse retail portfolio including regional malls, open-air lifestyle centers, and ground-up developments. Over the course of her more than two-decade career, she has held marketing leadership roles at some of the industry’s more prominent developers including The Mills Corporation, The Rouse Company and Urban Retail Properties.

“A great web presence is the foundation of any marketing effort in the CRE space, and Pylot is a gamechanger for marketers looking to enhance their digital presence for individual centers or across entire portfolios,” added Sweeney. “I’m excited to join the team, and look forward to helping the sector leverage Pylot, and where possible, couple it with Imaginuity’s industry-leading search, data analytics and media buying to create digital marketing programs that will drive results.” 

Already live with both Jones Lang LaSalle and Property Management, Inc., Pylot substantially reduces the time and cost required for companies to launch individualized brand sites, freeing valuable marketing resources for other efforts. Pylot unifies marketing efforts by integrating marketing automation, analytics and customer relationship management (CRM) system APIs, resulting in greatly enhanced efficiency and performance. Additionally, Imaginuity’s 24/7 in-house Pylot customer support team diligently monitors ever-changing search algorithms to help Pylot users maintain search engine marketing visibility.

Sweeney earned a master’s degree in organizational management from the University of Phoenix, and a bachelor’s degree in business administration from Towson University. She is a board member of the Maryland Marketing Partnership, and member of ICSC.

 


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Hawkeye Appoints Tina Posey as CEO
Hawkeye Agency Posted On January 17, 2022


Hawkeye, a fully-integrated marketing agency within Publicis Groupe, today announced the appointment of Tina Posey as Chief Executive Officer (CEO).

Posey joins Hawkeye from Omnicom Group, where she served as CEO of Javelin Agency. Tina’s expertise in performance- and precision marketing and her human-centric approach to leadership has led to a substantial track record of deep client partnerships across a diverse set of brands, including AT&T, Novartis, Hyatt Hotels, Citibank, American Express, Best Buy, Mercedes-Benz, Sparkling Ice, and USAA, among others.

“I have long been impressed by Hawkeye’s ability to translate robust data into creative brand experiences that fuel results. I am thrilled to join Hawkeye and Publicis Groupe at a moment characterized by undeniable market resonance of the Power of One promise,” said Posey. “In partnership with the Hawkeye leadership team, I look forward to helping our clients forge meaningful relationships with their customers through our expertise in CRM and Commerce that is underpinned by truly outstanding creativity.”

Based in Dallas, Posey will report to Jem Ripley, CEO, Publicis Digital Experience Group U.S. She succeeds W. Joe DeMiero in the role of CEO.

“Hawkeye has always been ahead of the curve in recognizing the power of brand humanity in a crowded marketing landscape of increasingly distracted consumers,” said Ripley. “Tina is the perfect choice to lead Hawkeye as we continue to level up our industry-leading CRM and Commerce solutions to make an impact for the brands we serve. We thank Joe for his many contributions to our clients, our people, and our business and wish him the best.”

A leading CRM agency, Hawkeye is a point of infusion for Epsilon data following Publicis Groupe’s $4B acquisition. The heart of Hawkeye’s experience orchestration (XO) is Let’s Human™—an operating system designed to distill myriad data points to singular consumer profiles and anticipate people along their consumer journeys.


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charlieuniformtango Names Marissa LaCour Chief Financial Officer
charlieuniformtango Posted On December 9, 2021


James Rayburn, charlieuniformtango owner/CEO, announced Marissa LaCour has been named Chief Financial Officer.

As CFO, Marissa will be responsible for performing and managing financial actions of the company, managing financial planning and budgets, acting as liaison with bankers, insurers, accountants, and other vendors regarding financial transactions, plus spearheading charlieuniformtango Human Resources activities to improve communication, efficiency and streamline processes.

Marissa was born in Lafayette, Louisiana and lived in Nigeria, Africa for two years. She brings 20 years of financial experience to her role as CFO, previously working as bookkeeper/operations manager in the advertising industry and most recently as a CPA working with small businesses and individuals. She graduated from UT Arlington in 2004 with a BA in finance and earned her master’s in professional accounting from UT Arlington in 2014. She received her CPA certification from the Texas State Board of Public Accountancy in 2016.

“My husband, Deedle LaCour, is an owner/senior editor of charlieuniformtango, so I’ve felt like a member of the Tango family for 20 years,” Marissa says.  “I’m excited to be officially on board. I’ve known James for as long as I’ve known Deedle – we’ve been friends since we were teenagers.  I had the opportunity to work with them as a producer on the music documentary “FILMAGE” that we released in 2014. We learned then that we worked well as business partners, so this seemed like a very natural move. I’m excited to modernize all the accounting and financial processes to make things as efficient and successful as possible. When things run smoothly internally, clients benefit.”

James concludes, “Spend any time at all with Marissa and you’ll see how much she loves a challenge, that’s a great trait to have in this industry. She helped us manage the financial details when Deedle, Joey, and I purchased Tango, and we had no doubt she’d be a valuable addition to our executive team.  Besides her accounting skills, she’s also brilliant at strategizing. Knowing things are running efficiently internally, we’re each able to concentrate on doing our best work for our clients. She’s a perfect fit for our team as we go into the future, and we’re so glad she agreed to join us.”


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