When you think about branding for wood stain…wait, do we ever think about branding for wood stain and other vital products that help us preserve wood surfaces? Well the answer is yes. AdChat DFW asked Laurel McEuen, Director of Marketing for Standard Paints, to share her strategy, vision and implementation for increasing market share of their product, Wood Defender. Here’s what she shared with us.
In our journey to position Wood Defender as a distinguished lifestyle brand and pillar of the fence industry, we are dedicated to crafting a cohesive and resonant brand identity that extends across both print and digital media. Our marketing strategy is anchored in creating a visually compelling and emotionally engaging narrative that resonates with our diverse audience. Our visual language is consistent yet adaptable, ensuring a seamless experience whether our audience encounters us in a magazine ad, on a social media post, or through our website. This unified look and feel reinforce our brand identity, making Wood Defender instantly recognizable and deeply relatable. We believe in the power of imagery to tell stories, evoke emotions, and build connections.
But, we’re not just about protecting wood, we’re about nurturing relationships and empowering dreams. Our brand extends beyond offering top-tier wood stains and sealants, we are a partner to our contractors and distributors. We believe in the power of quality products combined with exceptional service and education. Our comprehensive training program is designed to equip entrepreneurs with not only our high-performance products but also the knowledge and skills to use them effectively, scale their business and achieve financial goals. This approach ensures that whether you’re starting a new venture or expanding an existing one, you have a strong foundation for success. For our distributors, we offer a reliable supply of our diverse range of products, ensuring that you can meet the demands of your customers with confidence. At Wood Defender, we are committed to building a community of skilled professionals and successful businesses, all united by the love of craftsmanship and quality.
Through focusing on strategic partnerships, influencer collaborations, and community engagement, we aim to amplify our presence, build brand recognition, and resonate with a wider audience. We’re not just selling wood care products, we want to grow and support the fence industry. We’re inviting customers into a lifestyle where beauty, durability, and quality are integral to their businesses, giving them an edge that helps them reach financial freedom by providing attractive, functional solutions for the end user. Our marketing strategy is not just about visibility, it’s about creating a lasting impression that aligns with the values and aspirations of our customers and ourselves, making Wood Defender the “Contractor’s Choice” and a household name synonymous with excellence in the fence industry.
In-house marketing efforts are led by Laurel McEuen, Director of Marketing, who joined the Team WD in July reporting to Todd Steen, SVP of Sales & Marketing. Marketing is supported by Kaley Webster, Sales & Marketing Project Coordinator, and key vendors like Robeegraffix Advertising Design, Taz Bentley Photo, Craft Sign Co., Mac Marketing, Metroplex Wraps, Braincase Media and more.
