Aviation Marketing • Marketing

Southwest Airlines’ Launches a Week of Wow Campaign

Written by Southwest Airlines
Planning a trip just got easier with discounts across the travel experience

Southwest Airlines Co. launches the Week of WOW, one of the carrier’s biggest sales of the year. Starting today through Sept. 17, Customers can save up to 40% off base fares for flights from Oct. 5, 2026, to March 3, 20271, along with promotions on hotels, rental cars, and Getaways by Southwest™ vacation packages. Check out some of the nonstop routes on sale now available on Southwest.com®, with up to 40% off base fares between:

  • Austin and San Diego,
  • Nashville and Chicago (Midway),
  • Denver and San Diego,
  • Seattle and Nashville, and
  • Austin and San Jose.

“At Southwest, we know Customers want flexibility, meaningful rewards, and an experience that makes travel feel easy from the moment they book to the moment they arrive,” said Sabrina Callahan, Senior Vice President and Chief Digital & Marketing Officer. “Whether Customers are planning fall getaways, holiday visits, or business trips for the months ahead, the Week of WOW brings together exceptional value, new benefits, and the warm Hospitality Southwest only our Employees can deliver. It’s another example of how we’re giving Customers more choice, more flexibility, and more ways to get the most from every trip.”

More Than a Fare Sale
Customers can shop at Southwest.com for discounts on:

  • Fares: Customers can save up to 40% off base fares for select flights from Oct. 5, 2026, to March 3, 2027.1 
  • Rental Cars: Customers can save up to 15% off base rates on three-day or longer car rentals with Enterprise.2  
  • Hotels: Customers can earn 3,000 Rapid Rewards® bonus points or receive a 3,000 Rapid Rewards points discount for hotel stays through Sept. 30, 2027.3 

Leave the Planning to Us 
Getaways by Southwest is bringing even more deals to Customers who want to book vacation packages. Customers can save up to $500 on a five-night vacation package for two,4 plus two free checked bags.5  

Unlock More Value as a Rapid Rewards Member
Join Rapid Rewards to unlock access to free WiFi thanks to T-Mobile®,6 tier benefits, and points by flying or spending with eligible partners. Members can purchase points to earn a reward to book their favorite destination or a new Southwest® route. All Rapid Rewards rules and regulations apply at Southwest.com/rrterms. 

 

About the author

Southwest Airlines

At Southwest®, everything we do—from our smiling People to our policies—is designed to let you go with Heart. No matter what comes up in your travels, we’ve got your back. Because while any airline can fly you, only Southwest lets you go with Heart.