The Point Group (Point), an integrated marketing communications firm, is proud to announce it has been named Partner of the Year by Bar Louie, the national bar and kitchen brand known for its neighborhood vibe and craveable menu. The honor was presented at Bar Louie’s Annual General Manager Conference, held this year in Cancún, Mexico.
Point was recognized for its impactful partnership with Bar Louie since May 2024, helping to evolve the brand’s voice, look, and feel through strategic brand positioning and creative execution across in-bar, print, and digital channels. The three-day conference, designed to inspire and align Bar Louie leadership, included business updates, R&D sessions, and lively celebrations—culminating in an awards dinner where Point was awarded the prestigious honor.
“Being named Partner of the Year by Bar Louie is a powerful affirmation of the strategic thinking and bold creative our team has poured into this partnership,” said Susan Owen, CEO of Point. “We’re proud to help a dynamic brand like Bar Louie amplify its voice, drive results, and create fresh, engaging experiences for its guests.”
Natalie Khosrozadeh, Director of Marketing for Bar Louie, and Brian Wright, CEO of Bar Louie, presented the award, praising Point’s collaborative spirit and creative impact over the past year.
“We’re proud to be part of the Bar Louie team and appreciate their trust, collaboration and partnership,” said J Frederick, Executive Creative Director at Point. “To be recognized in such a meaningful way by the Bar Louie team was an incredibly gratifying moment for our agency. This partnership has been a highlight for us, and we’re honored to contribute to such a dynamic and evolving brand.”
This recognition further underscores Point’s commitment to delivering marketing excellence across industries, especially in hospitality, where building authentic brand connections is essential for long-term growth.
“For nearly three decades, Point has been at the forefront of crafting dynamic brand experiences that drive measurable results,” emphasized Owen. “Our legacy is built on a foundation of strategic insight, creative innovation, and a relentless focus for our clients’ success. This recognition from Bar Louie not only honors our past achievements but also energizes our commitment to continue delivering impactful marketing solutions across the hospitality industry and beyond.”
