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Rold Gold® Teams Up with Jerry Rice for Grocery Spree Sweepstakes

Written by Frito-Lay

As the Official Pretzel Sponsor of the NFL, Rold Gold ® is giving fans a chance to win weekly prizes now through December 7 including a $1,000 grocery store shopping spree for gameday essentials

It is officially football season, and fans are gearing up to cheer their favorite team to victory including stocking up on their favorite gameday snacks. This year, Rold Gold®, the Official Pretzel Sponsor of the NFL, is offering the chance to win a VIP (very important pretzel) experience through the ultimate grocery spree sweepstakes.

Now through December 7, one lucky pretzel lover can win big with a $1,000 grocery store spree for themselves and a guest, accompanied by legendary former NFL wide receiver Jerry Rice to coach them on their prize-lined path to gameday chow victory and autograph an item of their choosing. In addition to the grand prize winner, fans can enter daily for a chance to win weekly NFLShop.com e-gift cards, with the gift card value increasing throughout the season, to purchase official swag for their team.

Simply head to the grocery store, grab your favorite Rold Gold Pretzels and visit JustAddGold.com to find the official rules and enter.

“For me, having the right gameday snacks is important, so I am excited to work with Rold Gold to help others get ready for football this fall,” said Rice. “I am looking forward to coaching one lucky winner on shopping strategies and ‘plays’ to help their ultimate grocery spree be touchdown-worthy.”

Rold Gold is helping fans snack in style with the return of its limited-edition NFL Team Bags. Team-inspired packaging for the Buffalo Bills, New England Patriots, New York Giants and Philadelphia Eagles along with new designs for the Cincinnati Bengals, Cleveland Browns and Pittsburgh Steelers are available in 16 oz Rold Gold Tiny Twist Team bags in select stores across the Northeast.

“We know pretzel lovers like to celebrate life’s simple pleasures, including gathering around a snack bowl on gameday,” Kristin Kroepfl, vice president of marketing at Frito-Lay said. “As the Official Pretzel Sponsor of the NFL, Rold Gold is dedicated to fostering football fandom by rolling out these new and engaging ways for snackers to support their favorite team all season long.”

For more than 100 years, Rold Gold has perfected the art of pretzel making. With their unique flavor and crispy texture, their pretzels are not only ideal for gameday but any snacking moment. Made with high-quality ingredients and baked to perfection, Rold Gold can be enjoyed as is or for dipping, from cheese spreads to hummus, to take snacking to a whole new level.

To learn more about Rold Gold and the new grocery store shopping spree sweepstakes, follow along on InstagramX and Facebook.

About the author

Frito-Lay

In 1932, C.E. Doolin entered a small San Antonio cafe and purchased a bag of corn chips. After learning the manufacturer was eager to sell his business, he bought the recipe and started making Fritos corn chips in his mother’s kitchen. He sold them from his Model T Ford.

That same year, Herman W. Lay started a snack food delivery company in Nashville. He too bought out the manufacturer to form H.W. Lay & Company, which became one of the largest snack food companies in the Southeast.

In 1961, the two companies merged and Frito-Lay, Inc. was born. Four years later in 1965, Frito-Lay, Inc. merged with Pepsi-Cola to form PepsiCo. Snack lovers everywhere rejoiced.