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Chris Bellinger, VP of Creative & Digital at PepsiCo just posted that PopCorners first-ever #SuperBowl ad is here in all its Breaking Bad glory!
Here’s what he wrote:
We created a reunion for the ages bringing back the cast of Breaking Bad, but this time, Walt, Jesse and Tuco are Breaking Into Something Good – a wholesome snacking business! Not to mention this is the first in-house Super Bowl spot for Frito-Lay, which is a huge sense of pride and accomplishment for this team.
Not only do we get to see Bryan Cranston, Aaron Paul and Raymond Cruz reprise their iconic roles, but Vince Gilligan also returned to direct the spot and teasers. We know how passionate “Breaking Bad” fans are about the series and its franchises, so it was important that we brought it back to life in a truly authentic way. Superfans will sure notice allllll the things, like original set pieces including Walt and Jesse’s RV that appeared in the pilot and throughout the show.
We had an incredible time developing this campaign and filming the spot, so it’s amazing to see it all come together. Big shout out to the team for their over the top hard work!
Rhasheda Boyd, Brett O’Brien, Melody Macaluso, Christie Clark, Kathryn O’Donnell, Dan Sipes Rabiya Salim Dan Cohen Matthew S. Mylena Caldera Katheryn Renfroe Sadie Caparelli Lauren Kozar Kelsey Greer Ryan Haddox Hilary Deutsch Dan Watson Ilana Shenitzer Travis Culver Brooke Brandenborg Rich Rodríguez-Mahé Brianna Swan James Clarke Ryan Dirkmaat Amanda Paluzi Corral Amanda Presley Joanna Stubbins Sara Cusumano Charles Boehler Joan Cetera Emma Quigley Joel Simon The Den Editorial Adam Smith Joseph Ames Dina Mallin Lauren Harris Ketchum, OMD USA, United Entertainment Group
