Beginning this week, PMG is excited to work with our brand partners to be among the first to market on Netflix Basic with Ads, in collaboration with Microsoft Advertising and Xandr.
Netflix Basic with Ads is a new ad-supported Netflix subscription plan launching across 12 markets, including Canada and the U.S., to offer more subscription choices to consumers, while providing advertisers the opportunity to reach viewers with a seamless, high-resolution ad experience.
“The opportunity to align our brands to viewers as they enjoy Netflix’s slate of award-winning, premium content is incredibly exciting, and one that has generated a lot of interest and demand from our customers,” said Price Glomski, who oversees media innovation and partnerships at PMG. “We are excited to partner with Microsoft Advertising to be participants in the Netflix Basic with Ads launch, and to continue to help drive a thoughtful viewer experience, while helping to shape the platform and ad offering in this all-new premium connected TV environment.”
