Influencer Marketing • Marketing • Marketing QSR • QSR

Pizza Hut Partners with Backstreet Boys’ Nick Carter & Howie Dorough For Heart Shaped Valentine’s Day Pizza

2 hours ago
by Pizza Hut
0 Views
Written by Pizza Hut
Bringing Together Two Icons Famous for the Shape of their Hearts, Pizza Hut Drops “Shape of My Heart-Shaped Pizza” for Valentine’s Day

Pizza Hut® and the Backstreet Boys’ Nick Carter and Howie Dorough team up to launch The Shape of My Heart-Shaped Pizza. Pizza Hut is making things official this Valentine’s Day by partnering with Nick Carter and Howie Dorough from the Backstreet Boys, one of the most iconic and best-selling bands of all time, as the pizza brand looks to Feed Good Times and celebrate the return of its beloved Heart-Shaped Pizza. Just in time for the heart-filled holiday, the collaboration brings together two icons: two of the band’s stars known for its heart-shaped love song and Pizza Hut, known for its heart-shaped pizza.

Backstreet Boys recently celebrated the 25th anniversary of their chart-topping, 5-time Grammy-nominated album, Millennium, and continue to wow and inspire fans of all generations with their ongoing residency, “Into The Millenium” at SPHERE in Las Vegas. Pizza Hut teamed up with Backstreet Boys members (and heart throbs!) Nick Carter and Howie Dorough to create a series of social spots inspired by their hit Shape of My Heart. In The Shape of My Heart-Shaped Pizza campaign, the duo stages a playful generational showdown – debating Millennial vs. Gen Z hand-heart gestures. The spot ends with both icons agreeing to follow their hearts and share a slice of Pizza Hut’s Heart-Shaped Pizza. Photos of Carter and Dorough can be viewed here.

Now through February 22, fans can order their own medium one-topping Heart-Shaped Pizza for a limited time, with prices starting at $11.99.* Whether sharing during a cozy night in, planning a surprise for someone special, or even celebrating self-love, the Heart-Shaped Pizza is an easy (and delicious) way to spread more love on Valentine’s Day – however you show the shape of your heart.

For more information on Pizza Hut’s Heart-Shaped Pizza and to place an order this season, visit www.pizzahut.com/c/content/heart-shaped-pizza.

Post Views: 5

You may also like

About the author

Pizza Hut

About Pizza Hut®
Pizza Hut, a subsidiary of Yum! Brands, Inc. (NYSE: YUM), has more restaurant locations in the world than any other pizza company. Founded in 1958 in Wichita, Kan., Pizza Hut operates nearly 18,000 restaurants in more than 100 countries. With easy order options including the Pizza Hut mobile app, website, and Amazon and Google devices, Pizza Hut is committed to providing an easy pizza experience – from order to delivery – and has Hut Rewards®, the Pizza Hut loyalty program that offers points for every dollar spent on food any way you order.

Now more than ever, restaurants have an important role in helping to safely feed families. As the largest pizza brand in the world by store count, Pizza Hut is committed to doing its part. To help keep team members and customers safe, customers can get their favorite Pizza Hut pizza via three contactless offerings: curbside pickup, delivery, or carryout. After becoming the first national pizza brand to offer contactless curbside pickup, Pizza Hut launched The Hut Lane™, a dedicated digital order pick-up window available at more than 1,500 locations across the country.

Pizza Hut is the creator of The BOOK IT! Program, which is the nation’s longest running corporate supported literacy program. Building on that legacy, the program’s BOOK IT! in the Community Initiative is designed to enable access to books and education resources, empower teachers and inspire a lifelong love of reading. The program is rooted in the foundation set by the Pizza Hut BOOK IT! Program which impacts more than 14 million students each year.

Pizza Hut is the Official and Only Pizza Sponsor of the NFL and NCAA®.

View all posts