AAF Dallas • Advertising

Pedro Lerma Inducted Into the Southwest Advertising Hall of Fame by AAF Dallas

4 days ago
by AAF Dallas
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Written by AAF Dallas
HALL OF FAME SPOTLIGHT

Raised by immigrant parents in West Texas, Pedro Lerma has lived the omni-cultural life, combining his life experiences with his vast expertise in general, digital, and Hispanic marketing.

He is the founder of LERMA/ in Dallas which was recognized by AdAge as the 2023 Small Agency of the Year. Pedro is also deeply involved in the community serving on the boards of the United Way of Metropolitan Dallas, Booker T. Washington High School for the Visual and Performing Arts, Big Brothers & Big Sisters International and the Culture Marketing Council. He also chairs the annual Latino fundraiser for St. Jude Children’s Research Hospital.

Join in the celebration as we induct Pedro Lerma into the Southwest Advertising Hall of Fame. https://lnkd.in/gjYRWX3F

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AAF Dallas

The Dallas chapter of the American Advertising Federation is the oldest civic organization in Dallas and celebrated its 100th year anniversary in 2008. We are the only association that represents all facets of the advertising industry.

The birth of AAF Dallas can be traced back to 1908. During the past century, AAF Dallas has had a track record of making vital contributions to the local advertising community. Throughout our history, the League has worked with local advertising and city leaders to further the business of advertising and to provide personal and professional developments opportunities for our members.

AAF Dallas activities has been recognized nationally- we were the Division 1 (over 500 members) Club of the Year in 2010-2011 and in 2013 have been honored for our activities in programming, government relations, public service, diversity and multicultural initiatives, and communications.

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